Jack Lail posts about a Facebook controversy he says hasn’t hit the AP or newspapers yet (but Jack, aren’t you a newspaperman?) but that no doubt will before the day is over.
Brad Ward, the coordinator for electronic communications in Butler University admission office, uncovered a scheme where the website College Prowler, working with another company, has attempted to “colonize” Facebook groups named the “class of 2013” for 500+ colleges and universities. These groups, which look “official,” according to Ward, are a time-bomb of spam, he said. It seems clear that College Prowler intended to use the Facebook Groups to build a mailing list of school-by-school incoming freshmen.
Ironically, Inside Facebook says the scheme by College Prowler uses “a savvy understanding of some behavioral dynamics (of) Facebook.” I say, “ironically,” because the scheme disiplays a complete lack of understanding of the behavioral dynamics of bloggers who always discover this kind of stuff.
Sidenote: Like in Jack’s family, someone in my household hopes to be in the Class of 2013. I say “hopes” because actually getting in depends on the submitting of applications — a task he’s knee-deep in as we speak.