Last night, I grabbed a screenshot of Whitehouse.gov so I could compare it to what is today, a new site. The design and typography reflect the look established by the Obama campaign, however, the “new” site brings along some standard navigation and perhaps even better conveys the gravitas that comes with the office. There’s also a nice (and subtle) use of the American flag “button” in a more prominent position with the new design. I like American flags. Apart from the design, one of the most prominent “changes” (other than, of course, the change in Presidents) is the use of words like “post” and “blog” — as in, here is the first blog post written by Macon Phillips, the director of New Media for the White House and one of the people who will be contributing to the blog.
I think it’s pretty cool that a blog is going to be the featured platform with which the White House is going to communicate with the world.
It’s odd, but just five years ago, on February 19, 2004, I was the first* person to ever “blog” a private White House meeting with a President. (See: Related posts.) I was told later that the White House media staff had a melt-down when they learned what I did, but quickly figured out that what I had written was about as harmless as, well, anything I write here.
Five years from that to a blog being front and center on Whitehouse.gov. I’m pretty amazed. Change, indeed.