Comments on: Magazine (Wholesaler) Death Watch http://www.RexBlog.com/2009/02/03/18982?utm_source=rss&utm_medium=rss&utm_campaign=magazine-wholesaler-death-watch Rex Hammock's Blog Sun, 15 Jan 2012 04:37:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Fred Flintstone http://www.RexBlog.com/2009/02/03/18982/comment-page-1#comment-323443 Fred Flintstone Wed, 04 Feb 2009 02:58:48 +0000 http://www.RexBlog.com/2009/02/03/18982#comment-323443 This supply chain generates $5 billion in annual retail sales with modest year over year gains. Returns are onerous, but manageable. Should see significant improvement with recent changes in the channel. Unlike the newspaper industry, consumer mags don't use their web sites as pure content mediums. Publishers uses them as interactive marketing tools to improve brand awareness and capture consumer preferences. This supply chain delivers a material portion of each magazines audience and a critical portion of their annual profits. P.S. The FOLIO quote is inaccurate. They should make a better effort to verify sources and check facts. This supply chain generates $5 billion in annual retail sales with modest year over year gains. Returns are onerous, but manageable. Should see significant improvement with recent changes in the channel. Unlike the newspaper industry, consumer mags don’t use their web sites as pure content mediums. Publishers uses them as interactive marketing tools to improve brand awareness and capture consumer preferences. This supply chain delivers a material portion of each magazines audience and a critical portion of their annual profits.

P.S. The FOLIO quote is inaccurate. They should make a better effort to verify sources and check facts.

]]> By: Michael Turro http://www.RexBlog.com/2009/02/03/18982/comment-page-1#comment-323425 Michael Turro Tue, 03 Feb 2009 21:26:16 +0000 http://www.RexBlog.com/2009/02/03/18982#comment-323425 This is the one segment of the consumer mag supply chain that will at some point fall of it's own weight. Perhaps back in the day, before the internet ruined everything, printing 10 copies and throwing out 7 of them could be considered sustainable, but in this day and age it's just down right insane. This is the one segment of the consumer mag supply chain that will at some point fall of it’s own weight. Perhaps back in the day, before the internet ruined everything, printing 10 copies and throwing out 7 of them could be considered sustainable, but in this day and age it’s just down right insane.

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