Is Skittles.com a glimpse of the business model for Twitter?

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Yes, I’m the one who said recently that while I like using Twitter, I hate reading about it.

So excuse this post.

However, the suspense surrounding the unveiling of a business model for Twitter is amusing me so much, I just had to jump into the flow. As I wasn’t around when the business model for fire or the wheel were unveiled, I’m looking forward to this. Of course, I can think of lots of ways Twitter can make money — like enterprise licensing that includes groups — but it will be fascinating to see what the company comes up with.

Perhaps it will be something like what you see at Skittles.com, which, today at least, has become a results page of a Twitter search for #skittles — and so therefore, people are doing lots of tweets including the word. Pretty amazing use of conversational media if you ask me — but a novelty that has a short half-life.

Is Twitter, itself, involved and making money from the Skittles promotion? I don’t know, but I look forward to hearing more about it.

Later: MG Siegler points out how a sub-group of Twitter users quickly hijacked the gimmick.