Whip Recession Now, the logo

recoverylogo-20090306-154458For those who don’t know the government has declared an end to the economic crisis, there is now an official logo to remind you. It’s the logo on the left that has a circle around some stars, a plant and some gears.

I’m not sure, but I’m guessing the stars represent the sky through which big corporate CEOs fly their private jets. The plant is poison ivy and represents toxic assets. And the gears represent that we’re all just little cogs in a giant global economic system. If you’ll notice, the center of the gear at the right bottom features a small phillips head indention, symbolizing the fact that we’re all screwed. That or it’s a small cross suggesting that some divine intervention is necessary to get the economy re-started.

According to the Wall Street Journal, projects undertaken under the American Recovery and Reinvestment Act will all bear the logo, which it says is similar to posters that were used for New Deal projects during the early 1930s. However, I’d note that New Deal projects were “branded” with the Blue Eagle of the National Recovery Administration, which, not to be a spoil-sport or anything, was declared unconstitutional by the Supreme Court in 1935. Nevertheless, the Blue Eagle and the slogan, “We Do Our Part” became quite the fashion statement at the time.

Speaking of branded economic policy, I was in college when Gerald Ford declared “inflation” as public enemy #1 and launched the “Whip Inflation Now” campaign, complete with WIN buttons. Alan Greenspan, who was Chairman of the Council of Economic Advisors at the time, later admitted that he thought, “This is unbelievably stupid” when Whip Inflation Now was first presented.

It’s not that I don’t like the symbolism of the new Whip Recession Now logo, but I’ve decided to stick with my own Hope Train logo.

  • “People all over the world, join in. It’s the Hope Train. Hope Train!”

    Go find Don Cornelius. I’m on board.

  • I love your interpretation of the logo!