Daily Archives: Wednesday, March 18, 2009

Garden & Gun gets another shot

Posted on Wednesday, March 18, 2009 by Rex Hammock

When a magazine is teetering on the edge and then gets whacked by the recession of a lifetime, one can understand why it may have to close down. But the upscale southern lifestyle magazine, Garden & Gun was flying high, … Continue reading →

Posted in magazines | 1 Comment

The concept is not new, but Time’s Mine magazine is a clever custom media project for Lexus

Posted on Wednesday, March 18, 2009 by Rex Hammock

This summer, Time will produce a five issue, ten-week custom — and customizable — magazine for Lexus called “Mine.” The “customize” message embodied in the ability to personalize the content in the magazine echos the “branding message” of the Lexus … Continue reading →

Posted in Content Marketing, Custom Media, custom publishing, magazines, marketing | 1 Comment

I suggest bloggers kill the word kill in subject lines

Posted on Wednesday, March 18, 2009 by Rex Hammock

I’ve long complained of the way in which those who write and report about technology companies use the term “kill” and “-killer” to mean something other than what the rest of the world means when it uses the words “kill” … Continue reading →

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In the spring, there will be growth

Posted on Wednesday, March 18, 2009 by Rex Hammock

As I’ve admitted on this blog before, everything I believe about economic forecasting (and a lot of what I believe about life*), is summed up in the movie, Being There. (I’m also a big fan of Jerzy Kosinski’s brilliant satirical … Continue reading →

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