Comments on: Is there such a thing as over-coverage of social networking tools? http://www.RexBlog.com/2009/05/25/19466?utm_source=rss&utm_medium=rss&utm_campaign=is-there-such-a-thing-as-over-coverage-of-social-networking-tools Rex Hammock's Blog Sun, 15 Jan 2012 04:37:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nathan | Social Entrepreneurship http://www.RexBlog.com/2009/05/25/19466/comment-page-1#comment-337322 Nathan | Social Entrepreneurship Thu, 28 May 2009 12:45:47 +0000 http://www.RexBlog.com/2009/05/25/19466#comment-337322 One more thing: This is pretty cool media geekery from NYT R +D if you haven't checked out....including Custom times TV. I really think the immersive ad units which expand and are emmersive in sense are quite impressive. They point to the new honda ad on vimeo, a gawker ad, and the Nintendo Wario ad on YouTube. http://vimeo.com/4630706 Oh...and the NYT taking about paying for premium content as of the 16th of May. And interesting shift is certainly coming. One more thing: This is pretty cool media geekery from NYT R +D if you haven’t checked out….including Custom times TV. I really think the immersive ad units which expand and are emmersive in sense are quite impressive. They point to the new honda ad on vimeo, a gawker ad, and the Nintendo Wario ad on YouTube. http://vimeo.com/4630706

Oh…and the NYT taking about paying for premium content as of the 16th of May. And interesting shift is certainly coming.

]]> By: Nathan | Social Entrepreneurship http://www.RexBlog.com/2009/05/25/19466/comment-page-1#comment-337321 Nathan | Social Entrepreneurship Thu, 28 May 2009 12:32:21 +0000 http://www.RexBlog.com/2009/05/25/19466#comment-337321 I wonder if the success of the gothamist, AVC, and the NYC tech startup community have had an effect on the NYT choice to move in the digital direction. I think one of the reasons they are going the twitter and social media route, is because it means a closer relationship with social sites like Digg. I don't think any other non-blog publication, perhaps excluding Wired and science mags has so much success. Its certainly a success story--taking calculated and innovative risks online will get more views and sales. I think they've also embraced the three device strategy: mobile device, computer, TV that Fred talks about. They've even embraced the ipod (which should really be the fouth device). I'm sure you'd say the Kindle should be the fifth. In a side note....I'm not a Kindle user....but I can't wait for the Kindle to go social (ala Seth's recommendation). I'll pick one up in snap. I wonder if the success of the gothamist, AVC, and the NYC tech startup community have had an effect on the NYT choice to move in the digital direction. I think one of the reasons they are going the twitter and social media route, is because it means a closer relationship with social sites like Digg. I don’t think any other non-blog publication, perhaps excluding Wired and science mags has so much success. Its certainly a success story–taking calculated and innovative risks online will get more views and sales.

I think they’ve also embraced the three device strategy: mobile device, computer, TV that Fred talks about. They’ve even embraced the ipod (which should really be the fouth device). I’m sure you’d say the Kindle should be the fifth.

In a side note….I’m not a Kindle user….but I can’t wait for the Kindle to go social (ala Seth’s recommendation). I’ll pick one up in snap.

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