Monthly Archives: June 2009

Marketing and math quiz: Take the tickets vs. the refund

Posted on Tuesday, June 30, 2009 by Rex Hammock

The company producing Michael Jackson’s concert tour has announced those who have purchased tickets can get a refund or receive “souvenir tickets.” In the old days, before electronic ticket ordering, the tickets would have been issued upon purchase. I assume … Continue reading →

Posted in observation | 2 Comments

It’s not a job, it’s an adventure

Posted on Tuesday, June 30, 2009 by Rex Hammock

One of those intangibles about working on a magazine — an intangalbe that one doesn’t often experience when working primarily on the web — is a sense that something can have a beginning, a middle and an end — and … Continue reading →

Posted in magazines | Leave a comment

Can people who max out at 140 characters read long stuff?

Posted on Tuesday, June 30, 2009 by Rex Hammock

I’m taking part in an online book-reading-club-support-group-community-project* called Infinite Summer, a group-read of the 1,000+ page novel Infinite Jest by the late David Foster Wallace. I’ll admit, I got a bit of a head-start on the project because a couple … Continue reading →

Posted in books, kindle, publishing, social media | Tagged , | 4 Comments

Summer reading: Will Free be a bestseller or a long tailer?

Posted on Monday, June 29, 2009 by Rex Hammock

Free (thebook’s name,not its price) The New Yorker’s Malcolm Gladwell has a review (preview?) of his fellow Conde Naster, Wired’s editor-in-chief Chris Anderson‘s new book Free: The Future of a Radical Price. Like Anderson’s previous blockbuster book, The Long Tail, … Continue reading →

Posted in books, magazines, marketing, publishing | 2 Comments

links for 2009-06-27

Posted on Sunday, June 28, 2009 by Rex Hammock

Will Hotel Guests Like Free Digital Magazines? | Springwise Question: Will we get to see what percentage of Starwood guests download more than five magazines? Why five? I think 2-3 magazines would be a trial — 5 would mean they … Continue reading →

Posted in All other | Tagged | Leave a comment