Monthly Archives: June 2009

Marketing and math quiz: Take the tickets vs. the refund

The company producing Michael Jackson’s concert tour has announced those who have purchased tickets can get a refund or receive “souvenir tickets.” In the old days, before electronic ticket ordering, the tickets would have been issued upon purchase. I assume … Continue reading

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It’s not a job, it’s an adventure

One of those intangibles about working on a magazine — an intangalbe that one doesn’t often experience when working primarily on the web — is a sense that something can have a beginning, a middle and an end — and … Continue reading

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Can people who max out at 140 characters read long stuff?

I’m taking part in an online book-reading-club-support-group-community-project* called Infinite Summer, a group-read of the 1,000+ page novel Infinite Jest by the late David Foster Wallace. I’ll admit, I got a bit of a head-start on the project because a couple … Continue reading

Posted in books, kindle, publishing, social media | Tagged , | 4 Comments

Summer reading: Will Free be a bestseller or a long tailer?

Free (thebook’s name,not its price) The New Yorker’s Malcolm Gladwell has a review (preview?) of his fellow Conde Naster, Wired’s editor-in-chief Chris Anderson‘s new book Free: The Future of a Radical Price. Like Anderson’s previous blockbuster book, The Long Tail, … Continue reading

Posted in books, magazines, marketing, publishing | 2 Comments

links for 2009-06-27

Will Hotel Guests Like Free Digital Magazines? | Springwise Question: Will we get to see what percentage of Starwood guests download more than five magazines? Why five? I think 2-3 magazines would be a trial — 5 would mean they … Continue reading

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