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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Monthly Archives: June 2009
Marketing and math quiz: Take the tickets vs. the refund
The company producing Michael Jackson’s concert tour has announced those who have purchased tickets can get a refund or receive “souvenir tickets.” In the old days, before electronic ticket ordering, the tickets would have been issued upon purchase. I assume … Continue reading
Posted in observation
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It’s not a job, it’s an adventure
One of those intangibles about working on a magazine — an intangalbe that one doesn’t often experience when working primarily on the web — is a sense that something can have a beginning, a middle and an end — and … Continue reading
Posted in magazines
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Can people who max out at 140 characters read long stuff?
I’m taking part in an online book-reading-club-support-group-community-project* called Infinite Summer, a group-read of the 1,000+ page novel Infinite Jest by the late David Foster Wallace. I’ll admit, I got a bit of a head-start on the project because a couple … Continue reading
Summer reading: Will Free be a bestseller or a long tailer?
Free (thebook’s name,not its price) The New Yorker’s Malcolm Gladwell has a review (preview?) of his fellow Conde Naster, Wired’s editor-in-chief Chris Anderson‘s new book Free: The Future of a Radical Price. Like Anderson’s previous blockbuster book, The Long Tail, … Continue reading
Posted in books, magazines, marketing, publishing
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links for 2009-06-27
Will Hotel Guests Like Free Digital Magazines? | Springwise Question: Will we get to see what percentage of Starwood guests download more than five magazines? Why five? I think 2-3 magazines would be a trial — 5 would mean they … Continue reading
links for 2009-06-26
Helpful hack: Google will now text you a password Note to self: To set up password recovery via your mobile phone, just sign in to your account and click Change Password Recovery Options. Enter your mobile phone number and current … Continue reading
Why I’m mourning Michael Jackson’s death
Michael Jackson, the year I graduated from high school. It’s a little before 6:00 a.m. CST as I write this and I’ve been listening to the BBC World News stream on WPLN.org. I’ve been struck by how the world is … Continue reading
Posted in observation
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links for 2009-06-25
The Fake Steve Jobs on Why We Need the Real Steve Jobs | Newsweek.com I never knew he was such a fan-boy. (tags: apple)
Is the ‘Real’ Steve Jobs the Pixar one or the Apple one?
[Note: Since posting this, it has been brought to my attention that Dan Lyons is not the "former" Fake Steve Jobs, but that he still pretends to be Fake Steve. I am happy to set the record straight.] Today, Day … Continue reading
Posted in apple
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A fun Google Maps experimental tourist tool that could grow up to be a valuable work tool
The best feature of the experimental Google Maps City Tours may nowbe the “remove” button. But with some time and tweaks,this could be a great sight seeing — or business planning — tool. Via Seach Engine Land and Steve Rubel … Continue reading
links for 2009-06-24
Forbes reporter has never heard of HIPAA Brian Caulfield rants about Methodist University Hospital telling Forbes that Jobs had never been a patient. Is that what reporting is to Caufield? Calling a hospital and expecting them to violate federal laws … Continue reading
The 9 Steps of a Political Scandal
Les Jones wonders if Le’Affaire Sanford will follow my “10 Steps of Political Scandals” from April 28, 2007. If you don’t remember the steps (I didn’t), here they are (except there are only nine because I mis-counted). Just fill in … Continue reading
Airing Nashville geek laundry
If you’re in the Nashville “geek” community or would like to see a debate over whether or not Nashville even has a geek community, check out the comment thread on this Venture Nashville blog post (the blog is part of … Continue reading
Posted in Nashville
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Technology (first) is not what social media is about
Dylan Stableford of Foliomag.com interviewed me recently about some work Hammock Inc. does in helping associations incorporate social media tools and approaches into events and publishing activities. He was nice enough to excerpt some of it and post it yesterday. … Continue reading
Posted in Hammock Inc., magazines, social media, social networks
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Newsweek.com’s Topics is a great idea, not executed
With its recent re-design (which I like), Newsweek.com cloned one of the lesser known, but truly incredible, parts of the New York Times website: an encyclopedia-like organization of its archives — including in most cases, an introductory overview — called … Continue reading
Posted in magazines
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