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Quote: "Social media is currently most often used as a general communications tool in public relations and marketing, but there is a major shift underway….companies are now viewing social media as a primary tool of customer engagement, enabling lead generation, immediate customer contact, and customer interaction.
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Advice: Watch this video in which researchers from Google Creative Labs ask people on the street in NYC the simple question, "What is a browser?" Remember it the next time you are talking to a non-techy person about the Internet. Start off by saying, "Please stop me and ask anytime I say a term you don't know. I work with this stuff, so I sometimes don't know when I'm drifting into "shop talk.". (via waxy.org links)
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Nice trick.
