A Tennessee media outlet (the Memphis Commerical Appeal) finally posted a local-angle story. Unfortunately, there is nothing new or local in the story that was not ferreted out by bloggers at least 24 hours before the story was posted. No local reporting. No use of contacts at hospitals — or even any “attempts to contact Methodist-University Hospital failed.” The story merely pulled together some facts from the first story and from follow-up blog posts.
In another example of “great” local reporting, the editor of the Memphis Flier, the city’s “alternative weekly,” drove by the “mansion” that a blogger in California speculates belongs to Jobs. He did discover something that you can’t figure out from a satellite — nobody seems to be living in the place.
We’ve now reached the low point where local reporting means rounding up what bloggers figure out — and then posting some drive-by “content.”
The “sourcing” issue:
Using several conversational threads that took place over the weekend about the ways in which news regarding Steve Jobs liver transplant was released, Felix Salmon of Reuters blogs on the topic of ways in which “sources” are identified by different media companies. It’s an interesting, if nuanced, issue in the context of the Jobs story as the original Wall Street Journal article did not put its report within the context of any of the typical CYA caveats like, “according to sources close to the matter.”
The opening paragraph of the story had no cushioning:
“Steve Jobs, who has been on medical leave from Apple Inc. since January to treat an undisclosed medical condition, received a liver transplant in Tennessee about two months ago. The chief executive has been recovering well and is expected to return to work on schedule later this month, though he may work part-time initially.
As I noted yesterday, anyone who has tracked the way Apple manages its information flow can “guess” in a rather educated way that Steve Jobs was the source of the Journal’s story — and he dictated its timing. I might add, masterfully.