Quote: Time Inc. has a major campaign set to go once it feels the service is up to par, with plans that include a word-of-mouth campaign, a wider direct-mail and e-mail promotion and some more banner ads.
Gist: My friend and fellow-Rex, Rex Sorgatz writes his longest post ever (typically, his "posts" are a sentence or two long) to announce the launch of Mediaite.com, a project he's been working on.
My take on this column by David Carr: Columns about Steve Jobs liver seem so two-weeks ago. Also, when a writer's first sentence contains a factual error anyone even remotely familiar with Apple would know, it doesn't give the reader much faith in the writer's grasp of the facts related to what he's writing about.
Gist: The story's about Vogue and is, frankly, not that interesting — I just wanted to write that subject line.