http://www.RexBlog.com/2009/08/26/19915?utm_source=rss&utm_medium=rss&utm_campaign=politicos-surprising-business-model-or-why-print-is-not-the-enemy-of-digital Rex Hammock's Blog Sun, 15 Jan 2012 04:37:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.RexBlog.com/2009/08/26/19915/comment-page-1#comment-344931 Tony Silber Thu, 27 Aug 2009 20:21:01 +0000 http://www.RexBlog.com/2009/08/26/19915#comment-344931 Thx. The thing is to look at the Web as your strategic center, a), and b), focus on maximizing the value of your assets (people, expertise, existing community, marketing and sales skill, etc.,) and not on protecting print businesses. Or, as Scott Karp says, stop focusing on finding new revenue streams but instead look at finding new value propositions. How can you have a new revenue stream if you're selling an old value proposition? Thx. The thing is to look at the Web as your strategic center, a), and b), focus on maximizing the value of your assets (people, expertise, existing community, marketing and sales skill, etc.,) and not on protecting print businesses. Or, as Scott Karp says, stop focusing on finding new revenue streams but instead look at finding new value propositions. How can you have a new revenue stream if you’re selling an old value proposition?

]]> http://www.RexBlog.com/2009/08/26/19915/comment-page-1#comment-344930 Rex Hammock Thu, 27 Aug 2009 19:42:36 +0000 http://www.RexBlog.com/2009/08/26/19915#comment-344930 @Tony -- 1. Massive debt 2. Massive overhead 3. Dependency on a mass audience that costs millions in marketing dollars to aggregate 4. Mis-guided notions that efficiencies could be gained in rolling up (fill-in-the-blank) 5. Dependency on a circulation/advertising in one media channel model 6. Viewing the legacy medium as the foundation of the business from which all else is "extended" 7. Thinking reporters' jobs are to write one story every couple of days and not become champions of a passion that do whatever is possible to grow their audience 8. Failure to recognize that "passions" drive people's media decision, not loyalty a media brand 9.......I could go on and on. @Tony — 1. Massive debt 2. Massive overhead 3. Dependency on a mass audience that costs millions in marketing dollars to aggregate 4. Mis-guided notions that efficiencies could be gained in rolling up (fill-in-the-blank) 5. Dependency on a circulation/advertising in one media channel model 6. Viewing the legacy medium as the foundation of the business from which all else is “extended” 7. Thinking reporters’ jobs are to write one story every couple of days and not become champions of a passion that do whatever is possible to grow their audience 8. Failure to recognize that “passions” drive people’s media decision, not loyalty a media brand 9…….I could go on and on.

]]> http://www.RexBlog.com/2009/08/26/19915/comment-page-1#comment-344929 Tony Silber Thu, 27 Aug 2009 19:31:40 +0000 http://www.RexBlog.com/2009/08/26/19915#comment-344929 Rex, what aspects of the traditional business model are bringing down big print companies? Rex, what aspects of the traditional business model are bringing down big print companies?

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