Here are the keys to developing a successful media franchise.
1. Choose a topic about which people love to argue — the more passionately they like to argue over the topic, the better. Make sure there are two distinct camps in this topic — a clear “us” and a clear “them.”
2. Pick a side.
3. Become the go-to resource for every thing a person on that side (us) needs to win an argument with a person on the other side (them).
4. Make money by holding events where all the “us” people get to hear presentations from professional “them” bashers. Also, for quick cash, hold a day-long seminar called “How-to use Twitter to prove to the world we’re right and they’re wrong.”
Coming soon: “How to sell a successful media franchise.”