Facebook goes River of News

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For a few people who are obsessed with the way content flows from creator to consumer (to use a food metaphor), today is a rather interesting day. It’s the day when a concept that started out being called an RSS news reader — and specifically, a concept called “River of News” — goes as mainstream as anything can go in contemporary culture — the concept became the default front page a user sees when logging onto Facebook. Today, however, few people will use the term RSS news reader to describe what’s taking place. And “River of News” will not be discussed — unless it’s by people who like to argue over such things.

Today, the “news” will be about how outraged some people are going be that Facebook has its second new re-design of the year. (I haven’t seen the “outrage” stories yet, I’m just guessing based on previous coverage of any time anyone changes anything.)

More on the re-design in a minute, but first let me say something that needs to be noted: What Vint Cerf is to the Internet or Tim Berners Lee is to the World Wide Web, Dave Winer is to content “feeds.” (And please, before you start telling me that feeds have been around since 19-whatever, I’ll agree that feeds have been around since cave drawings — I’m talking here about feeds that depend on a contemporary conceptualized approach that utilizes XML protocols and standards (i.e., RSS, but not just RSS), APIs and other means to power all sorts of content syndication.)

Let me be clear: Just as I wouldn’t say Vint Cerf or Tim Berners Lee are to be credited with (or blamed) for what people have done with news feeds and the River of News concept (i.e., the ways in which it has been bastardized or attempts to “commercialize” it), I wouldn’t say Dave Winer should be credited with (or blamed) for how “feeds” are used today.

What I’m saying is this: When I look at the redesign of Facebook, I see Dave’s influence all over it, from permalinks, attached media files, to the entire concept of having content from lots of different sources flow into one “reader.” (Again, please, don’t jump in with the “there were newsreaders before RSS came along — that’s another argument for another post.)

Anything good about the new Facebook news feed, I’ll credit Dave. Anything bad, I’ll blame others.

Okay, here’s some other thoughts on the re-design of Facebook:

The last “re-design” took place earlier this year and at the time, I wrote a post called, “Users are great for helping you tweak products, but don’t ask when you want break through ideas.” At the bottom of this post, I’ve am re-posting that in full, as it’s as applicable today as it was then.

First, however, I want to review a timeline for those reading this who don’t obsess over such things (which, I hope, is most of you):

1. The FaceBook redesign of March 22 was a direct rip-off of inspired by the service FriendFeed. (FriendFeed aggregates ones creations, comments, jestures or expressions from across all the social media he or she uses and streams it into one nice flow: See my FriendFeed page for an example, or look at the widget over in the righ-hand column to see the most recent “gestures” of mine it has picked up.)

2. On August 10, FaceBook acqhired FriendFeed and I wrote, “Facebook needs the people they’ve acqhired via the acquisition of FriendFeed. Whether they’ll actually listen is another story.”

3. On October 23, the new FriendFeed people stage a coup and take over the Newsfeed page (which is the default “front page” for users).


RexBlog ReRun

Users are great for helping you tweak products,
but don’t ask when you want break through ideas

(Originally posted on March 22.)

Robert Scoble has jumped into the debate over the new interface design of Facebook. Scoble’s piece expresses an insight I believe is too often missed by those who confuse the concept of “pleasing the user” with “creating breakthrough ideas.” In his post, Scoble does a tremendous job of describing why “like” is the breakthrough idea that is the foundation of the new Facebook design. Of course, the whole “like” idea is not Facebook’s idea (more on this later), but making “like” and “comment” central to the idea of what Facebook is is (to quote a former President).

Scoble (and I) are fans of Kathy Sierra, creator of O’Reilly’s Head First book series and a presenter extraordinaire. Over the years, in evangelizing what software developers need to do to create “passionate users,” she has addressed the need to create “breakthrough ideas” instead of merely better products. Last week in Austin, I was able to catch Kathy presenting to 1,500 of her fans and was reminded once more of how she can explain in a polite, yet explicit way, that focus groups and user research has its place, but that place is not in helping you design great software. It helps you tweak software, she says, but it’s no help when you want to create breakthrough ideas.

Another incredible discussion thread that is bouncing around the tech blogosphere this week about “research-driven design decisions” vs. “break through ideas” was started with this essay by Douglas Bowman, in which he announced his departure as the lead visual designer at Google. Design, of course, is merely one aspect of breakthrough ideas, however, the process of design at Google, as Bowman describes it (and as revealed in recent profiles of Marissa Mayer), seems obsessed with research into iterative changes (as in, what shade of blue gets more clicks) rather than creating something that changes everything. Bowman admits (who wouldn’t?) it’s hard to question anything Google does, as they have the users and money to prove they’re right and everyone else is wrong. However, as someone who uses Google products to the point of considering turning everything over to them (heck, even moving this blog to Blogger.com), I’m more impressed by their ability to make products solid and simple than with their ability to come up with anything new. (And, frankly, to me making web applications solid and simple is a breakthrough idea.)

I say all this to emphasize that I agree with Scoble: What Facebook is doing is not necessarily original, but it is building on a foundation they have that will help create the opportunity for breakthrough ideas. While most of the analysis I’ve read has compared the new Facebook design to Twitter, I believe that comparison is wrong. To me, it seems obvious the benchmark for “the new Facebook design” is FriendFeed. (As those who’ve made it this far likely know, FriendFeed was created by some Google alumni and is one of many services — but the most popular among the A-List geeks — that aggregates ones creations, comments, jestures or expressions from across all the social media he or she uses (i.e., sharing a photo via Flickr, favoring a video on YouTube, reviewing a restaurant on Yelp). If you’re reading this on my blog (vs. via an RSS reader or on Facebook), over on the right you can see a sidebar box (widget) that displays the headlines from my FriendFeed account, something I call jokingly, “The River of Rex.”

While the FriendFeed creators seemed purposeful in not trying to replicate or compete head-on with Facebook (Exhibit #1: The service has no user profile page), they obviously served as a proof of concepts that didn’t go unnoticed by Zuckerberg & Co. Concept #1: You don’t need lots of complicated “invite and display” applications to get users to aggregate every social media thing they do. Concept #2: Those “like” and “comment” fields make every tidbit of content a launchpad for conversation and insight.

Unlike past attempts by Facebook to change the service in ways that violated principles of trust or privacy, I believe the new design will actually be of great benefit to Facebook users — after they get over the whinning. So put me in the 5% group: I like the new Facebook design. I believe it serves the user (rather than screws them like the previous changes). In fact, I like it a lot.

However, I think soon the word “like” will be as confusing as the word “friend” is today.

About Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at SmallBusiness.com.
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  • http://www.HotelDistribution.net Bartcelona

    great post once again. thanks

  • socialmediastations

    Interesting day for us facebook users… http://socialmediastations.blogspot.com/

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  • http://blackshards.com/ marc

    The new Facebook News Feed interface is terrible, so I'm hoping it's just not a good implementation of RoN. Happily they left a way back to reverse-chron status updates and people are taking it.

  • http://blackshards.com/ marc

    The new Facebook News Feed interface is terrible, so I'm hoping it's just not a good implementation of RoN. Happily they left a way back to reverse-chron status updates and people are taking it.