Where to learn about Google’s Social Search

As my accidental role as content curator of geekish news for non-geeks, I have a rule: when a certain person I consider my control group for non-geekish people (i.e., my wife) asks me about something that has not even launched but she’s heard about it from a general news source (i.e., it’s about Apple or Google), I consider it time to post something with a little more insight than a brief mention on NPR.

This is one of those times.

If you’re wondering what Google Social Search is, all you need to do is what I do whenever the topic involves something new in the world of search: Turn to Danny Sullivan of Search Engine Land.

Here’s his analysis of the new experimental service from Google: Google Social Search Launches, Gives Results From Your Trusted “Social Circle”.

That’s all you need to know.

Important things to remember:

1. It’s experimental: You have to be a registered user of Google (i.e., have a gmail account) to try it out. Sign in here.

2. It’s not “Twitter Search”: This is an attempt for you to be able to search and find results from those you trust. This is a big time challenge that about 4-5 people who read this blog will know is a personal fascination (and a long time ago, an obsession) of mine. Good luck to Google. If they can figure out how to sort search results based on the patterns of people you trust, they might just become a big company one day. (Note for the humor-challenged – I know Google is a big company.)

3. At this point, it’s a very-early geeky thing: If you’re not social media-obsessed, you may want to wait a while on this. Google needs to know some things about you that would scare you if I explained them here, so I want. Google knows them already — and if you make them work for you, this service will be awesome — one day.

About Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at SmallBusiness.com.
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