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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Monthly Archives: December 2009
2010 resolutions, predictions, etc.
Resolutions: 1. I resolve not to be surprised by anything done by any male who a former bikini model or “super model” would marry. 2. I resolve not to blog about why I no longer blog as much as I … Continue reading
Posted in observation
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links for 2009-12-28
Glimpsing Look Magazine at Museum of the City of New York | NYTimes.com Revisiting an earlier period in print culture, when magazines evolved into sophisticated photo-delivery systems, is a good way to get in the mood to ponder touch screens … Continue reading
Googling the meaning of open
The official Google Blog has a long, long Bill Clintonesque essay on the “meaning of open” that goes on and on with nuggets like this: “The topic of open seems to be coming up a lot lately at Google. I’ve … Continue reading
links for 2009-12-21
Netscape, Yelp, and the Tech IPO Boom of 2010 | Paul.Kedrosky.com Paul says the IPO may make a come-back. Oh please, let it be true. What we really need is a crazed bubble for anything remotely related to social networking … Continue reading
Want to read a magazine on a future pad computer mobile device? There’s a app for that
Mag+ from Bonnier on Vimeo. Just catching up with this Berg Design and Bonnier R&D Beta Lab concept video that shows what experiencing content in a “magazine metaphor” interface on a pad mobile device could be like. Like many others, … Continue reading
Posted in magazines, media, Rumor #3
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Why I love this year’s Tennessee Titans more than any before
CJ & VY (I shot this last month at the Titans vs. Bills game.) [A note to fans of CJ and East Carolina University. I apologize for my late-night blogging and for including the word “State” in the name of … Continue reading
Posted in Nashville, observation, titans
12 Comments
Re-ranting: Let me try again, real slowly: the Apple iPad is neither a “tablet” nor merely an e-publication reader
A “Tablet” computer First off, if you are a reporter and you want to write about the coming digital devices that are going to be whatever Apple is going to come out with next year, stop calling it a tablet. … Continue reading
Posted in apple, magazines, Rumor #3
4 Comments
links for 2009-12-15
WSIX-FM's House Foundation breaking up | The Tennessean I had to bookmark this to note an amazing statistic: Gerry House and Al Voecks have been working together for 28 years. But here's an even crazier personal stat for me: I've … Continue reading
Hammock has been QR-codified by Google
It’s official: Hammock Inc. is one of the top 190,000 most favorite places on Google. According to a TechCrunch item last week, a mailing we received today (that’s right, Google sends out direct mail via the USPS) went out to … Continue reading
Posted in google
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No, Virginia, the Apple Tablet is a big fat Fairy Tale
Dear Rex: I am 8 years old. Some of my little friends say that Apple will be coming out with a cool device that’s like an iPod Touch or iPhone, but only bigger — you know, like the rumor you … Continue reading
links for 2009-12-09
Maria Rodale: Why Magazines Won't Die With the last name, Rodale, what'd you expect? Of course, I agree with her 100%. (tags: magazines) Barnes and Noble’s Nook Reader Fails to Live Up to Promises | NYTimes.com David Pogue thinks the … Continue reading
Announcing the Not-Hulu for Digital Magazines
By the end of the day, you may be reading or hearing about something that may be described as “the Hulu of Magazines” or the “iTunes Store of Magazines” or something like that. By the time the news, first reported … Continue reading
Posted in amazon, apple, Content Marketing, magazines, media
4 Comments
links for 2009-12-07
Magazine Consortium Will Launch With Five Partners | PaidContent.org Gist: "The Hulu for digital magazines" (except Hulu provides video free while this digital newsstand won't) will be unveiled tomorrow. (tags: digital-magazines digital+magazines)
Not only am I a content marketer, this is a content marketing blog
As I noted last week — I’m on the “content marketing” bandwagon if content marketing is what marketers want to call what Hammock does. My friend Joe Pulizzi, the leading evangelist of the term content marketing and the head matchmaker … Continue reading
Posted in Content Marketing, rexblog
2 Comments
Shopping at the Amazon store, where everyone knows your name (plus Zappos in print)
The Times of London reported Sunday that Amazon.com has plans to open a store in London. However, Amazon.com, according to Reuters, says it has no such plans. Of course, one should never let a corporate denial get in the way … Continue reading
Posted in amazon, Content Marketing, Custom Media
4 Comments