Comments on: Announcing the Not-Hulu for Digital Magazines http://www.RexBlog.com/2009/12/08/20168?utm_source=rss&utm_medium=rss&utm_campaign=announcing-the-not-hulu-for-digital-magazines Rex Hammock's Blog Sun, 15 Jan 2012 04:37:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: danielrmccarthy http://www.RexBlog.com/2009/12/08/20168/comment-page-1#comment-353618 danielrmccarthy Wed, 09 Dec 2009 21:23:35 +0000 http://www.RexBlog.com/2009/12/08/20168#comment-353618 You're right. Why attempt to drive the development of a standard attached to hardware when the current consumer reality is to access content on multiple devices in multiple formats? Amazon is showing just how powerful the synchronized-content standard can be: read a book on your Kindle, switch to your iPhone and then to your PC and you'll end up right where you left off each time.<br><br>In order to effectively connect with consumers around a content brand, we have to have a strategy that allows for distribution of the content, in bits and pieces or all at once, in places that consumers want to engage. [Why marginalize your medium by insisting that you have a dedicated device to access it?]<br><br>The real challenge is how to integrate a marketing message -- let's call them ads -- into your content regardless of where you distribute your content. These leading publishers could contribute an incredible amount of value if they were to try to generate a new portable document standard that allows for the manipulation of content in multiple ways by the consumer, but which also creates a standard for incorporating marketing content into the delivery.<br><br>That would re-claim the value of the original content, regardless of how widely that content is distributed.<br><br>Spend millions of dollars to create a new content format, with the code ultimately being open, and then you'll clear the path to the future.<br><br>But hey, I've been wrong before. ;) You're right. Why attempt to drive the development of a standard attached to hardware when the current consumer reality is to access content on multiple devices in multiple formats? Amazon is showing just how powerful the synchronized-content standard can be: read a book on your Kindle, switch to your iPhone and then to your PC and you'll end up right where you left off each time.

In order to effectively connect with consumers around a content brand, we have to have a strategy that allows for distribution of the content, in bits and pieces or all at once, in places that consumers want to engage. [Why marginalize your medium by insisting that you have a dedicated device to access it?]

The real challenge is how to integrate a marketing message — let's call them ads — into your content regardless of where you distribute your content. These leading publishers could contribute an incredible amount of value if they were to try to generate a new portable document standard that allows for the manipulation of content in multiple ways by the consumer, but which also creates a standard for incorporating marketing content into the delivery.

That would re-claim the value of the original content, regardless of how widely that content is distributed.

Spend millions of dollars to create a new content format, with the code ultimately being open, and then you'll clear the path to the future.

But hey, I've been wrong before. ;)

]]> By: danielrmccarthy http://www.RexBlog.com/2009/12/08/20168/comment-page-1#comment-349692 danielrmccarthy Wed, 09 Dec 2009 16:23:35 +0000 http://www.RexBlog.com/2009/12/08/20168#comment-349692 You're right. Why attempt to drive the development of a standard attached to hardware when the current consumer reality is to access content on multiple devices in multiple formats? Amazon is showing just how powerful the synchronized-content standard can be: read a book on your Kindle, switch to your iPhone and then to your PC and you'll end up right where you left off each time.<br><br>In order to effectively connect with consumers around a content brand, we have to have a strategy that allows for distribution of the content, in bits and pieces or all at once, in places that consumers want to engage. [Why marginalize your medium by insisting that you have a dedicated device to access it?]<br><br>The real challenge is how to integrate a marketing message -- let's call them ads -- into your content regardless of where you distribute your content. These leading publishers could contribute an incredible amount of value if they were to try to generate a new portable document standard that allows for the manipulation of content in multiple ways by the consumer, but which also creates a standard for incorporating marketing content into the delivery.<br><br>That would re-claim the value of the original content, regardless of how widely that content is distributed.<br><br>Spend millions of dollars to create a new content format, with the code ultimately being open, and then you'll clear the path to the future.<br><br>But hey, I've been wrong before. ;) You're right. Why attempt to drive the development of a standard attached to hardware when the current consumer reality is to access content on multiple devices in multiple formats? Amazon is showing just how powerful the synchronized-content standard can be: read a book on your Kindle, switch to your iPhone and then to your PC and you'll end up right where you left off each time.

In order to effectively connect with consumers around a content brand, we have to have a strategy that allows for distribution of the content, in bits and pieces or all at once, in places that consumers want to engage. [Why marginalize your medium by insisting that you have a dedicated device to access it?]

The real challenge is how to integrate a marketing message — let's call them ads — into your content regardless of where you distribute your content. These leading publishers could contribute an incredible amount of value if they were to try to generate a new portable document standard that allows for the manipulation of content in multiple ways by the consumer, but which also creates a standard for incorporating marketing content into the delivery.

That would re-claim the value of the original content, regardless of how widely that content is distributed.

Spend millions of dollars to create a new content format, with the code ultimately being open, and then you'll clear the path to the future.

But hey, I've been wrong before. ;)

]]> By: Rex Hammock http://www.RexBlog.com/2009/12/08/20168/comment-page-1#comment-349661 Rex Hammock Tue, 08 Dec 2009 17:17:57 +0000 http://www.RexBlog.com/2009/12/08/20168#comment-349661 Thanks, Hugh. I didn't know about that iTunes "extras" link. Any magazine that wants to distribute through the ginormus iTunes content channel should book mark that link and start practicing. Thanks, Hugh. I didn't know about that iTunes “extras” link. Any magazine that wants to distribute through the ginormus iTunes content channel should book mark that link and start practicing.

]]> By: hughroper http://www.RexBlog.com/2009/12/08/20168/comment-page-1#comment-349660 hughroper Tue, 08 Dec 2009 17:08:50 +0000 http://www.RexBlog.com/2009/12/08/20168#comment-349660 I think the online magazine format that will emerge as the clear market leader will be similar to iTunesLP <a href="http://www.apple.com/itunes/lp-and-extras/" rel="nofollow">http://www.apple.com/itunes/lp-and-extras/</a> (which is basically web standards). I think the online magazine format that will emerge as the clear market leader will be similar to iTunesLP http://www.apple.com/itunes/lp-and-extras/ (which is basically web standards).

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