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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Monthly Archives: February 2010
The eBook pricing debate attracts fuzzy math
As the saying goes, if you can’t baffle them with brilliance, then befuddle them with math. Actually, that’s not the way the saying goes, but in this case, the math being “composited” (or should that be, “composted”) and the way … Continue reading
Posted in books, publishing
6 Comments
How Google’s algorithm rules everything
Steven Levy has a fascinating look at Google’s algorithm in Wired magazine. For those of us who are hopelessly wonkish about all-things-Google, there is little new in the facts presented — it’s not a “how-to” article about search engine optimization … Continue reading
Posted in google, search
2 Comments
I witnessed a miracle 30 years ago today
[Note: Eight years ago today, on February 22, 2002 (yes, I was blogging back then), I wrote about one of the most incredible experiences of my life. The very first hockey game I ever saw in person was the most … Continue reading
Hire us, we can help you kick their ass
I feel the need for bluntness. Over the past several months, I’ve been in many conversations with potential clients about ways in which the content marketing company called Hammock can help find, create and syndicate content that will improve their … Continue reading
Posted in marketing
8 Comments
On another content channel, you can find news about content
On Hammorati, the Hammock Inc. Blog, there’s a post about the Custom Publishing Council changing its name to the Custom Content Council. As one of the people who help form the organization 11 years ago, I concur with the decision. … Continue reading
Posted in content, Content Marketing
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The odds against your internet marketing task force are staggering
I’ve been in several meetings with marketers recently in which one person at the table will say something like “our digital strategy” and then, in a few moments, someone else at the table will start talking about “our internet strategy.” … Continue reading
Posted in marketing
3 Comments
Customers may not be able to control a publisher’s price, but they can control the reviews a book gets on Amazon
If you want to watch how book publishers can accelerate their own demise, watch what happens when the giant book publishers exercise their new-found freedom to jack up the price of e-books sold. I’ve written previously about the work of … Continue reading
Posted in books, publishing
2 Comments
A printer that doesn’t let its legacy business get in the way of its opportunity business
First, a caveat. I’m in the content business. To explain it as simply as possible, I’m in the business (at Hammock Inc.) of helping companies find and deploy the content they need for whatever they have as business objectives. While … Continue reading
Posted in content
3 Comments
Real time can’t be limited to one company’s pipes and 140 characters
As readers of this blog know, I think it’s a weak crutch when journalists, bloggers and others use the hyphenated -killer to announce the new appearance of anything that will compete with an established leader in a category (for example, … Continue reading
Posted in twitter
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Google advertises in lots of good old fashioned ways
In his typical insightful way, master of the search universe Danny Sullivan provides a thorough breakdown of the Google ad that appeared on the Superbowl last night. In his post, he also runs down several past examples of Google using … Continue reading
Posted in advertising, google, marketing, search
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It’s was just a game
It’s just a game. The Superbowl. The game is just a game — it’s between two teams of players, not the millions of us who sit in the stands and watch on TV. We’re just fans and we’re just talk. … Continue reading
Are you working on an iPad app that can help content marketers – I’ll be happy to help
My “job” has changed radically over the past few years, so I understand why people have no idea what I do. The company I started 20 years ago, now called Hammock Inc., is in the business of developing and managing … Continue reading
Economic indicators: John Chambers vs. 200 Economics Bloggers
Wednesday after the market closed, Cisco announced earnings that “trounced” analyst estimates. CEO John Chambers said, “We saw very strong, balanced growth from a year-over-year perspective in almost all of the major geographies and market segment categories,” he said. According … Continue reading
Posted in observation
4 Comments