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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Monthly Archives: March 2010
How my stolen iPhone was recovered using the formerly lame service, MobileMe
[Before this story, a caveat: In almost 20 years of working in the same office building, our company has never had any theft of equipment. It's a rather secure building and it is managed by some real pros, as you'll … Continue reading
Posted in apple, iphone
4 Comments
If you read on Twitter that SmallBusiness.com is for sale, it must be true
If you read the tweet this morning from @paidcontent, I’ll confirm that Rafat’s sources are correct. I’ll also note this is convincing me even more that Twitter is where I learn everything these days. Yes, SmallBusiness.com is being sold. I … Continue reading
Tagged SmallBusiness.com
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See you soon, Adam
Despite the rather amazing record we’ve enjoyed at Hammock for maintaining long relationships with clients, I know what it’s like to lose big clients. I know the necessary, but always painful, process of laying off employees who are not only … Continue reading
Posted in blogging & bloggers, Nashville
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Collecting related content isn’t curation
[Note added later: Please see comments. This post is focused on the use of a word, and even then, it recognizes the ship has already sailed. I don't disagree with Robert's call for a better tool to do what he's … Continue reading
Posted in content
13 Comments
Does Wikipedia deserve to be among the decade’s top ten works of journalism?
Working my way through a backlog of newsfeeds from the past week, I ran across a blog post on reason.com by Greg Beato called, “Where’s Wikipedia in NYU’s list of the decade’s top journalism?” While he doesn’t make a convincing … Continue reading
Content that works: Contextual content, in context
[NOTE: This entry refers to some features provided by the company Apture that have changed since I first posted it. Depending on what browser you are using, you may or may not see the small icons I refer to. I … Continue reading
Content that works: Lessons found in reporters’ notebooks and librarians’ index cards
[#4 in the Content that Works series.] Tomorrow, I have I’m working on a post about what Matt Thompson calls “context-centric news” and how it differs from what he calls “episodic news.” (They are similar to what I called in … Continue reading
In praise of a banner ad
This post is a reviewof this banner ad, but clicking on it won’t take you anywhere. I feel fairly confident this post marks the first time in this blog’s near decade-long history that I’ve written a review of a banner … Continue reading
If you’re into Soviet-era eastern bloc industrial design, you’ll love the Kindle application for the Mac
As I’m a Kindle owner who reads a lot of books, and who uses the the Kindle iPhone app while waiting in lines or when I need a screen with back-lighting (let’s say, when ones wife says, “can you turn … Continue reading
Posted in books, kindle
3 Comments
Custom content-paloosa in Nashville next week
Next week, March 24-26, the recently re-named Custom Content Council will be having its annual Custom Content Conference — in the lovely and conveniently located (for me, at least) city of Nashville. I’ve been receiving some email from folks in … Continue reading
Posted in content, Content Marketing, Nashville
4 Comments
The coolest iThing I have
[Also a set on Flickr.] Last night, my friends Barbara and Fielding Logan attended The Birdhouse Thing, an annual fundraising event to support Nashville’s wonderful W. O. Smith Community Music School. The Birdhouse thing features an auction of 150 birdhouses … Continue reading
Content that works: Two types of content that may not win awards, but that we can’t do without
[#3 in the Content that Works series.] One of the ways you can measure the importance our culture places on different kinds of content is by observing the awards associated with them. For example, film and video have all sorts … Continue reading
Thanks, Gabe, there goes another chunk of my day
Gabe Rivera, the creator of the tech-news tracking service Techmeme, has launched another channel on his platform of human-influenced, news-trend sniffing algorithms. To technology, politics (Memorandum), celebrity gossip (WeSmirch) and baseball (BallBug), Gabe has now added a meme-tracking service that … Continue reading
Content that Works: Everything yöu’ll ever need to knöw aböut research cöntent can be learned in this wiki entry
[#2 in the RexBlog series, Content that Works.] The subject line of this post is a bit misleading. There is no one wiki entry that will teach you every thing you need to know about research content. Fortunately, you can … Continue reading
Tripit is a service worth paying for
Long time readers of this blog know that I try to avoid writing about business transactions — the hirings, firings, buyings, sellings, fundings and closings of or in companies related to the topics I write about. There are enough sources … Continue reading
