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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Monthly Archives: June 2010
Google continues its search for the holy grail (a journey that leads to a war with Facebook)
[Warning: This post rated PG, for "Pretty Geeky."] Late yesterday (Wednesday, June 29) on its “Social Web Blog,” Google announced enhancements to the feature called “social search” they launched several months ago. I blogged about social search when Google first … Continue reading
Posted in advertising, amazon, google, search
2 Comments
The Amazon Kindle App – Could it be the magazine app you’re looking for?
In the coming days, I’ll be writing a lot about iOS (iPhone, iPad, iPod Touch) apps. However, I wanted to jump ahead of myself by pointing to this news release from Amazon.com about the new version of the Kindle App … Continue reading
Posted in amazon, apple, iPad, kindle
7 Comments
Obama’s use of the phrase ‘the red phone’ is the ultimate metaphor to illustrate what I mean when I say, ‘Twitter is too big to fail.’
Recently, I wrote that it is time to consider the notion that Twitter (the service, not the company) has become “too big to fail.” Here’s a quote from that post: “Twitter has become the electricity powering entirely new forms of … Continue reading
Posted in twitter
2 Comments
A post about McChrystal, Petraeus, Magazines, Embedded Reporters & Chuck Norris
The guy who keeps Chuck Norris up at night. As someone who spends time interpreting to people the relative roles played by different forms and formats of media and content distribution channels, it’s been fascinating to see the coverage of … Continue reading
Posted in magazines, media, observation
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Google Adwords launches content marketing B-to-B effort aimed at advertising community
While the Google Adwords marketing team did not label it “content marketing” in announcing it, their new advertising industry news aggregation service called “Ad News” is a great example of what content marketing is all about: Marketing directly to your … Continue reading
Posted in advertising, b2b, content, Content Marketing
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Maybe you shouldn’t cancel that gulf coast beach trip, after all
[Note: Please be aware that this post was written on Tuesday, June 22. As I say in this post, the conditions along any stretch of beach can change daily. Additional note at the bottom of this post] A couple of … Continue reading
Posted in observation
8 Comments
Free is a good feature: Microsoft Office Web Apps
[Note: I apologize for any confusion the following review may cause. It's actually a positive review of Microsoft Office Apps, but that may not come through in this post written early-morning style.] Earlier this month, in addition to shipping a … Continue reading
Thoughts on Twitter #9: Twitter is getting too big to fail, and that’s a whale of a problem for all of us
[Part of the RexBlog "Thoughts on Twitter" series.] Anyone who knows me “online” knows this: I’m a big fan of Twitter. At Hammock, the service has long-been a part of a standard set of content distribution, aggregation and conversational tools … Continue reading
Posted in Thoughts on Twitter, twitter
7 Comments
Why do I blog? So people will meet in the comments, fall in love and get married
A few years ago, when a couple told me they first met one-another through comments they posted on this blog, I was dumbfounded for two reasons: 1. Because this is more a “personal” blog than a “topical” blog, the “community … Continue reading
A lesson from Apple writers on how to write, and not write, depending on the audience
Here is a great lesson from the masters of the marketing universe at Apple Inc. on the nuanced science of tailoring your message to different audiences. It’s an easy lesson because all you have to do is read how they … Continue reading
Posted in apple, marketing
5 Comments
Penguin demonstrates how to use “agency pricing” to kill sales of a book’s digital version
[Screen shot: Note the price of the digital version of the book (the "Kindle edition") is over $9 higher than the hardcover version of the book; a pricing decision dictated by the publisher and not Amazon, usingthe so-called "agency model" … Continue reading
Posted in books, iPad, kindle
6 Comments
The AP photo that BP hoped would never appear
Link: Boston.com I predict this AP photo by Charlie Riedel will win a Pulitzer. It is one of those images you will remember forever — it is that searing. Despite me being a teenager at the time, I can still … Continue reading
Posted in observation, photography
4 Comments