Daily Archives: Monday, June 7, 2010

A lesson from Apple writers on how to write, and not write, depending on the audience

Posted on Monday, June 7, 2010 by Rex Hammock

Here is a great lesson from the masters of the marketing universe at Apple Inc. on the nuanced science of tailoring your message to different audiences. It’s an easy lesson because all you have to do is read how they … Continue reading →

Posted in apple, marketing | 6 Comments

Penguin demonstrates how to use “agency pricing” to kill sales of a book’s digital version

Posted on Monday, June 7, 2010 by Rex Hammock

[Screen shot: Note the price of the digital version of the book (the "Kindle edition") is over $9 higher than the hardcover version of the book; a pricing decision dictated by the publisher and not Amazon, usingthe so-called "agency model" … Continue reading →

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Posted in books, iPad, kindle | 10 Comments