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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Monthly Archives: July 2010
Why I ‘m trying to tap more and click less (with my trackpad)
My MacBook Pro spent a couple of days this week hanging out with the service folks at Nashville’s MacAuthority. The less-than year-old (so therefore in warranty) MacBook needed its trackpad replaced. It seemed odd to me that something so new … Continue reading
Flipboard: The product is great, the hyperbole is grating
Flipboard says 130 publishers have reached out to them and the response has been “universally positive.” I’m guessing Conde Nast, publisher of the New Yorker, wasn’t among them as one of Flipboard’s “Suggested Sections” (at least when I signed on … Continue reading
Morning quiz: Google knew it, do you?
For a blog post I’m writing, I was trying to remember the name of a movie I saw 15 years ago. I typed the following words and phrases into Google and hit “return”: movie italian restaurant chef brothers. Google nailed … Continue reading
Tagged puzzle
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Spectacular 3D video projected onto a building
Something to be awed by on a Friday morning: [via: Zee]
Okay, okay. This Steve Jobs presser parody video was too hard to pass up
The weird thing is, despite Steve Jobs being the butt of the joke below, most of my Apple-fan friends will see this as a “tribute piece.” I guess that’s why it’s called irony. As a reminder to those just catching … Continue reading
The web is a place. This blog is me.
Recently, I read a post by Alexandra Samuel that appeared on the Harvard Business Review’s website. While the subject line started off, “10 Reasons…”, something I doubt she ever starts an “IRL” (in real life) conversation with, the rest of … Continue reading
Your-name-here publication design is fill-in-the-blank.
You know how there are companies that match up a business that needs a logo with a logo designer — actually, with hundreds of designers: companies like HP’s Logo Works. And you know how you can find thousands of free-lance … Continue reading
Posted in design, magazines
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Before moving on, just one more thing about that press conference
Talk about bad timing. Yesterday, I received the unsolicited e-mail (spam) on the right for a webinar that promises to teach me how to be insanely great in front of any audience, just like Steve Jobs. Yet at the same … Continue reading
Posted in apple
5 Comments
The real news: The Apple PR machine attenuates
I’ve tried to avoid the topic of Consumer Reports’ “not recommending” the iPhone 4 because, frankly, it became apparent instantly to me that most news coverage of what Consumer Reports actually did was mis-reported so, thus, if I tried to … Continue reading
Techmeme receives a love letter from the New York Times
I’ve tried many times over the years to kick my habit of checking in numerous times a day to see what’s on Techmeme. I’ve always failed. Because I was an early fan of Gabe Rivera and his approach to aggregating … Continue reading
Asking the wrong question: Will Tablets Close the Book on e-Readers?
On the “Knowledge @Wharton” website, a recently posted commentary poses this question in the headline: “Will Tablets Close the Book on e-Readers?” That’s the wrong question. (And I’m even overlooking my belief that any headline in the form of a … Continue reading
ABM’s new CEO and some thoughts on the future of business media
New ABM CEO Clark Pettit For the past several months, I’ve served on the search committee to find a new president and CEO of the business-to-business media association, American Business Media. Today that committee disbanded as the Board of Directors … Continue reading
Posted in media
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Bing’s very, very “un-banner” ad
I’m in the “there’s gotta be a better format” school when it comes to website advertising. And by “better,” I mean, anything’s better than “the banner ad.” This morning, I saw (see on right) a very “less is more” approach … Continue reading
What’s all this controversy about abs appearing on the cover of Men’s Health magazine?
Over the years, I’ve seen news coverage about the number of times the word “abs” appears on the cover of Men’s Health magazine, but today marks the first time I’ve seen anything suggesting that “ads” appear on those covers, also. … Continue reading
Posted in advertising
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Happy Fourth of July, 2010
Happy Independence Day from
