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	<title>Comments on: The real news: The Apple PR machine attenuates</title>
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	<link>http://www.RexBlog.com/2010/07/14/21025?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-real-news-the-apple-pr-machine-attenuates</link>
	<description>Rex Hammock&#039;s Blog</description>
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		<title>By: lilcy</title>
		<link>http://www.RexBlog.com/2010/07/14/21025/comment-page-1#comment-353740</link>
		<dc:creator>lilcy</dc:creator>
		<pubDate>Fri, 23 Jul 2010 07:45:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.RexBlog.com/?p=21025#comment-353740</guid>
		<description>I have a good feeling Apple will make this right. It just might take them a minute to figure out HOW they are going to PROPERLY fix the issue. Obviously the initial reaction by Apple to this problem was NOT a good one. Their PR needs to go back to school and figure out the proper way to confront issues like this. &lt;br&gt;&lt;br&gt;What&#039;s really odd to me in this issue is that the press is covering it with all the passion of the Toyota recall.&lt;br&gt;But remember: Brake failure can easily cause death. This is just a cell phone that needs to be fixed.&lt;br&gt;It would probably have been smart to have this much intensity put behind the recall of all those medicinal products like Tylenol, Rolaids, etc. coming out of a single plant in Puerto Rico. They pulled Rolaids from the market ENTIRELY (except for the little rolls) for 6 months.&lt;br&gt;What a weird, weird, world. &lt;br&gt;&lt;br&gt;I love the iP4. The retina display, photography, HD video, beautiful glass design, and other attributes really makes this stand out above the rest. &lt;br&gt;&lt;a href=&quot;http://ifunia.com/iphone-column/index.html&quot; rel=&quot;nofollow&quot;&gt;http://ifunia.com/iphone-column/index.html&lt;/a&gt;&lt;br&gt;Despite its problems with reception which is easily remedied with a bumper I would take it over a 3GS any day.</description>
		<content:encoded><![CDATA[<p>I have a good feeling Apple will make this right. It just might take them a minute to figure out HOW they are going to PROPERLY fix the issue. Obviously the initial reaction by Apple to this problem was NOT a good one. Their PR needs to go back to school and figure out the proper way to confront issues like this. </p>
<p>What&#39;s really odd to me in this issue is that the press is covering it with all the passion of the Toyota recall.<br />But remember: Brake failure can easily cause death. This is just a cell phone that needs to be fixed.<br />It would probably have been smart to have this much intensity put behind the recall of all those medicinal products like Tylenol, Rolaids, etc. coming out of a single plant in Puerto Rico. They pulled Rolaids from the market ENTIRELY (except for the little rolls) for 6 months.<br />What a weird, weird, world. </p>
<p>I love the iP4. The retina display, photography, HD video, beautiful glass design, and other attributes really makes this stand out above the rest. <br /><a href="http://ifunia.com/iphone-column/index.html" rel="nofollow">http://ifunia.com/iphone-column/index.html</a><br />Despite its problems with reception which is easily remedied with a bumper I would take it over a 3GS any day.</p>
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		<title>By: AlexanderG</title>
		<link>http://www.RexBlog.com/2010/07/14/21025/comment-page-1#comment-353559</link>
		<dc:creator>AlexanderG</dc:creator>
		<pubDate>Sat, 17 Jul 2010 04:38:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.RexBlog.com/?p=21025#comment-353559</guid>
		<description>Great post. In a piece I posted this morning, I cover the PR territory where Apple seems to be paralyzed. &lt;a href=&quot;http://www.alexgpr.com/2010/07/iphone-pr/&quot; rel=&quot;nofollow&quot;&gt;http://www.alexgpr.com/2010/07/iphone-pr/&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Great post. In a piece I posted this morning, I cover the PR territory where Apple seems to be paralyzed. <a href="http://www.alexgpr.com/2010/07/iphone-pr/" rel="nofollow">http://www.alexgpr.com/2010/07/iphone-pr/</a></p>
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		<title>By: AlexanderG</title>
		<link>http://www.RexBlog.com/2010/07/14/21025/comment-page-1#comment-353558</link>
		<dc:creator>AlexanderG</dc:creator>
		<pubDate>Sat, 17 Jul 2010 00:38:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.RexBlog.com/?p=21025#comment-353558</guid>
		<description>Great post. In a piece I posted this morning, I cover the PR territory where Apple seems to be paralyzed. &lt;a href=&quot;http://www.alexgpr.com/2010/07/iphone-pr/&quot; rel=&quot;nofollow&quot;&gt;http://www.alexgpr.com/2010/07/iphone-pr/&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Great post. In a piece I posted this morning, I cover the PR territory where Apple seems to be paralyzed. <a href="http://www.alexgpr.com/2010/07/iphone-pr/" rel="nofollow">http://www.alexgpr.com/2010/07/iphone-pr/</a></p>
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		<title>By: Anonymous</title>
		<link>http://www.RexBlog.com/2010/07/14/21025/comment-page-1#comment-356305</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Fri, 16 Jul 2010 20:14:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.RexBlog.com/?p=21025#comment-356305</guid>
		<description>OK, I see what you&#039;re saying. I&#039;m not saying they don&#039;t get bad press, they do get it but never in a way that impacts consumers decisions about their products. That&#039;s where it will bring about change in behavior on the part of Apple/Jobs. When he&#039;s sees he no longer has reporters who will merely act as roadside reflectors for his message. That&#039;s hard to do since they probably weed those types out with invites.

Also, the things you speak of are so far removed from the everyday user that fans aren&#039;t reading that stuff and half these kids probably couldn&#039;t tell you where Congo is or think Apple employees are fighting there for the supplies to bring them the next magical device.

Yes, there is negative coverage but not where it counts for the average consumer -- this current iteration of the iphone being the example. Yea IP4 has an antenna issue but you&#039;d be hard-pressed to find a critique of this phone were the criticism discusses the reality that a device who&#039;s major function as a PHONE has problems unless one  puts a bumper on it. But the media covering apple talks instead talks about the display, the new apps, the faster processor, added memory, its slim design..it&#039;s a phone first and foremost. If I want the other stuff I&#039;ll get an ipad or Touch. Even CR falls short...if it&#039;s broken it gets no gold stars, period. But as always there&#039;s an exception or dual standard for Apple and the media analysis becomes all that&#039;s positive while minimizing the negative. That&#039;s like giving a Toyota  4.5 stars because the car is DRIVABLE and environmentally friendly despite the fact that it has exceleration issues. Or Blackberry not reliably delivering messages with push and saying you can use your phones browser to call up your email instead and sayings its STILL the best mobile device for push delivery of email.

Another example: today, Jobs takes the stage to discuss a major issue and the reporters there are clapping, very minor observation, but that says a lot. No CEO is looking for adulation from the press in a crisis, but Jobs seems to expect it and they give it to him. I&#039;ve seen one report today with the headline &quot;Arrogant Apple Offers IP4 Bumper Bribe&quot; the rest basically say all is well in Whoville but I haven&#039;t finished reading most of the account. I actually mapped out how the press conference would go today on a post in a CNET discussion and the only thing I got wrong was that Jobs actually took questions and those he answered were almost non-answers or dismissive, like when he was asked if he knew about the issue and he pivots to &quot;are you talking about the Bloomberg Report.&quot; If I had been in the audience I would have said &quot;I don&#039;t depend on other reports, I&#039;m asking when you knew about it the antenna problem.&quot; Instead the question is &quot;answered&quot; and everyone moves on &#039;cause Jobs says it&#039;s BS.

I&#039;m part of the fraternity, I&#039;ve been on-air (radio) and a corporate mouthpiece, so I&#039;m not bashing media but am critical of the fact that it has let itself be engulfed in Apple&#039;s well-oiled reality distortion field.</description>
		<content:encoded><![CDATA[<p>OK, I see what you&#8217;re saying. I&#8217;m not saying they don&#8217;t get bad press, they do get it but never in a way that impacts consumers decisions about their products. That&#8217;s where it will bring about change in behavior on the part of Apple/Jobs. When he&#8217;s sees he no longer has reporters who will merely act as roadside reflectors for his message. That&#8217;s hard to do since they probably weed those types out with invites.</p>
<p>Also, the things you speak of are so far removed from the everyday user that fans aren&#8217;t reading that stuff and half these kids probably couldn&#8217;t tell you where Congo is or think Apple employees are fighting there for the supplies to bring them the next magical device.</p>
<p>Yes, there is negative coverage but not where it counts for the average consumer &#8212; this current iteration of the iphone being the example. Yea IP4 has an antenna issue but you&#8217;d be hard-pressed to find a critique of this phone were the criticism discusses the reality that a device who&#8217;s major function as a PHONE has problems unless one  puts a bumper on it. But the media covering apple talks instead talks about the display, the new apps, the faster processor, added memory, its slim design..it&#8217;s a phone first and foremost. If I want the other stuff I&#8217;ll get an ipad or Touch. Even CR falls short&#8230;if it&#8217;s broken it gets no gold stars, period. But as always there&#8217;s an exception or dual standard for Apple and the media analysis becomes all that&#8217;s positive while minimizing the negative. That&#8217;s like giving a Toyota  4.5 stars because the car is DRIVABLE and environmentally friendly despite the fact that it has exceleration issues. Or Blackberry not reliably delivering messages with push and saying you can use your phones browser to call up your email instead and sayings its STILL the best mobile device for push delivery of email.</p>
<p>Another example: today, Jobs takes the stage to discuss a major issue and the reporters there are clapping, very minor observation, but that says a lot. No CEO is looking for adulation from the press in a crisis, but Jobs seems to expect it and they give it to him. I&#8217;ve seen one report today with the headline &#8220;Arrogant Apple Offers IP4 Bumper Bribe&#8221; the rest basically say all is well in Whoville but I haven&#8217;t finished reading most of the account. I actually mapped out how the press conference would go today on a post in a CNET discussion and the only thing I got wrong was that Jobs actually took questions and those he answered were almost non-answers or dismissive, like when he was asked if he knew about the issue and he pivots to &#8220;are you talking about the Bloomberg Report.&#8221; If I had been in the audience I would have said &#8220;I don&#8217;t depend on other reports, I&#8217;m asking when you knew about it the antenna problem.&#8221; Instead the question is &#8220;answered&#8221; and everyone moves on &#8217;cause Jobs says it&#8217;s BS.</p>
<p>I&#8217;m part of the fraternity, I&#8217;ve been on-air (radio) and a corporate mouthpiece, so I&#8217;m not bashing media but am critical of the fact that it has let itself be engulfed in Apple&#8217;s well-oiled reality distortion field.</p>
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		<title>By: ampressman</title>
		<link>http://www.RexBlog.com/2010/07/14/21025/comment-page-1#comment-356304</link>
		<dc:creator>ampressman</dc:creator>
		<pubDate>Fri, 16 Jul 2010 19:10:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.RexBlog.com/?p=21025#comment-356304</guid>
		<description>You may be saying something else, which is that readers or people in general haven&#039;t paid much attention to negative coverage of Apple or that commenters or bloggers have drowned out bad stories. I&#039;m not sure I agree but what I really don&#039;t get is how people like Winer, or Asyd above, can say the media just acts as notetakers and always swallows Apple&#039;s party line. Apple gets regular negative coverage for all kinds of things in all the major news outlets. 

Just run down the NYT Apple page (http://topics.nytimes.com/top/news/business/companies/apple_computer_inc/index.html) where recent stories include Verizon doesn&#039;t need the iPhone, Consumer Reports says iPhone has flaw, Apple not doing well in China, rising labor costs hurting iPhone, an op-ed about the ties between Apple suppliers and war in the Congo, Apple being viewed as a bully in Silicon Valley, several articles voicing complaints from app store developers and on and on (that&#039;s just going back one month).

At the end of the day, you don&#039;t get to be the second-most valuable company in the entire U.S. stock market -- and one of the fastest growing large corporations to boot -- without doing a lot of things right. So I&#039;m sure there&#039;s also plenty of positive coverage. But there&#039;s no pro-Apple conspiracy in the media.

Maybe it would clarify things if you or others could give a handful of examples of times when Apple deserved criticism or questioning but the press was fawning. On the other hand, I&#039;ve perceived major stories that the media got wrong by being too negative including on the release of the original iPod and the immediate reaction when the iPad arrived. </description>
		<content:encoded><![CDATA[<p>You may be saying something else, which is that readers or people in general haven&#8217;t paid much attention to negative coverage of Apple or that commenters or bloggers have drowned out bad stories. I&#8217;m not sure I agree but what I really don&#8217;t get is how people like Winer, or Asyd above, can say the media just acts as notetakers and always swallows Apple&#8217;s party line. Apple gets regular negative coverage for all kinds of things in all the major news outlets. </p>
<p>Just run down the NYT Apple page (<a href="http://topics.nytimes.com/top/news/business/companies/apple_computer_inc/index.html" rel="nofollow">http://topics.nytimes.com/top/news/business/companies/apple_computer_inc/index.html</a>) where recent stories include Verizon doesn&#8217;t need the iPhone, Consumer Reports says iPhone has flaw, Apple not doing well in China, rising labor costs hurting iPhone, an op-ed about the ties between Apple suppliers and war in the Congo, Apple being viewed as a bully in Silicon Valley, several articles voicing complaints from app store developers and on and on (that&#8217;s just going back one month).</p>
<p>At the end of the day, you don&#8217;t get to be the second-most valuable company in the entire U.S. stock market &#8212; and one of the fastest growing large corporations to boot &#8212; without doing a lot of things right. So I&#8217;m sure there&#8217;s also plenty of positive coverage. But there&#8217;s no pro-Apple conspiracy in the media.</p>
<p>Maybe it would clarify things if you or others could give a handful of examples of times when Apple deserved criticism or questioning but the press was fawning. On the other hand, I&#8217;ve perceived major stories that the media got wrong by being too negative including on the release of the original iPod and the immediate reaction when the iPad arrived.</p>
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		<title>By: Rex Hammock</title>
		<link>http://www.RexBlog.com/2010/07/14/21025/comment-page-1#comment-356303</link>
		<dc:creator>Rex Hammock</dc:creator>
		<pubDate>Fri, 16 Jul 2010 17:35:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.RexBlog.com/?p=21025#comment-356303</guid>
		<description>What percentage of the news coverage Apple has received in the past ten years would you consider to be negative, or at least, critical (in the sense that it did not follow the party line)? How many people even know what you&#039;re talking about when you say &quot;suicides at Foxconn.&quot; I agree with you that lots of reporters have written about Apple&#039;s faults (Dvorak has made a career of it.) But, at least until now, any such critical reporting has be drowned by Apple fan-boy vuvulezas. They&#039;ve never gotten negative backlash with such a unified front.</description>
		<content:encoded><![CDATA[<p>What percentage of the news coverage Apple has received in the past ten years would you consider to be negative, or at least, critical (in the sense that it did not follow the party line)? How many people even know what you&#8217;re talking about when you say &#8220;suicides at Foxconn.&#8221; I agree with you that lots of reporters have written about Apple&#8217;s faults (Dvorak has made a career of it.) But, at least until now, any such critical reporting has be drowned by Apple fan-boy vuvulezas. They&#8217;ve never gotten negative backlash with such a unified front.</p>
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		<title>By: Anonymous</title>
		<link>http://www.RexBlog.com/2010/07/14/21025/comment-page-1#comment-356302</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Fri, 16 Jul 2010 16:50:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.RexBlog.com/?p=21025#comment-356302</guid>
		<description>I&#039;m not disagreeing with Winer or Rex on their analysis, I&#039;m simply saying that those that cover Apple on a regular basis, bloggers and tech reporters on various sites and magazines dance to Apple&#039;s tune when it comes to coverage and Apple gets away with its 20th Century PR practices and strategy because 21st Century press goes along with it. In fact a similar example is the country&#039;s financial crisis and how few financial reporters didn&#039;t connect the dots to the impending financial meltdown -- instead reporting on the brisk home sale business and corporate earnings, reporters who cover and who should know or smell something wasn&#039;t just right. Press I&#039;ve dealt with that cover TV and cable business and programming don&#039;t reciprocate if the relationship is one-sided, it&#039;s a symbiotic relationship and when necessary adversarial; it becomes adversarial usually when media starts asking the tough questions or challenges the hype, statements or claims being made by the organization being covered.Rex&#039;s tennis ball analogy in the comment above seems to speak to this, at least to me. Apple determines where on that wall it aims the ball without ANY outside influence or worry about how it will be perceived or without having to deal with someone else determining the path, flight and rotation of the ball when it&#039;s sent back over the net. That wall he speaks of is the media and it how deals with Apple. That&#039;s my interpretation of his comment and we can agree to disagree.</description>
		<content:encoded><![CDATA[<p>I&#8217;m not disagreeing with Winer or Rex on their analysis, I&#8217;m simply saying that those that cover Apple on a regular basis, bloggers and tech reporters on various sites and magazines dance to Apple&#8217;s tune when it comes to coverage and Apple gets away with its 20th Century PR practices and strategy because 21st Century press goes along with it. In fact a similar example is the country&#8217;s financial crisis and how few financial reporters didn&#8217;t connect the dots to the impending financial meltdown &#8212; instead reporting on the brisk home sale business and corporate earnings, reporters who cover and who should know or smell something wasn&#8217;t just right. Press I&#8217;ve dealt with that cover TV and cable business and programming don&#8217;t reciprocate if the relationship is one-sided, it&#8217;s a symbiotic relationship and when necessary adversarial; it becomes adversarial usually when media starts asking the tough questions or challenges the hype, statements or claims being made by the organization being covered.Rex&#8217;s tennis ball analogy in the comment above seems to speak to this, at least to me. Apple determines where on that wall it aims the ball without ANY outside influence or worry about how it will be perceived or without having to deal with someone else determining the path, flight and rotation of the ball when it&#8217;s sent back over the net. That wall he speaks of is the media and it how deals with Apple. That&#8217;s my interpretation of his comment and we can agree to disagree.</p>
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		<title>By: ampressman</title>
		<link>http://www.RexBlog.com/2010/07/14/21025/comment-page-1#comment-356301</link>
		<dc:creator>ampressman</dc:creator>
		<pubDate>Fri, 16 Jul 2010 16:08:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.RexBlog.com/?p=21025#comment-356301</guid>
		<description>I just couldn&#039;t disagree more with this meme that somehow it&#039;s the reporters who are so biased in favor of Apple that is somehow to blame for Apple&#039;s PR successes or failures. Dave Winer has been one of the most prominent floggers of this theory. The reporters who cover Apple are, like the reporters who cover any major company or figure, somewhat dependent on the company for access but are mainly motivated to make a splash and negative stories make the biggest splash. I don&#039;t know how anyone can possibly suggest that the press is never questioning the logic or investigating Apple. It&#039;s absurd on its face. Look at the investigation we did about the suicides at Foxconn and all the related coverage. How many articles in every major publication have compared iPhone to Android and questioned whether Apple was making the same error it made with PC operating systems? Not to mention intensely critical coverage of Apple&#039;s PR tactics that crops up all the time like around Jobs&#039; health or when they sent the cops after the prototype seller. Please do not drag the media into this.

LATER: Headline from Newsweek piece today: &lt;a href=&quot;http://www.newsweek.com/2010/07/16/the-genocide-behind-your-smart-phone.html&quot; rel=&quot;nofollow&quot;&gt;The Genocide Behind Your Smart Phone&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>I just couldn&#8217;t disagree more with this meme that somehow it&#8217;s the reporters who are so biased in favor of Apple that is somehow to blame for Apple&#8217;s PR successes or failures. Dave Winer has been one of the most prominent floggers of this theory. The reporters who cover Apple are, like the reporters who cover any major company or figure, somewhat dependent on the company for access but are mainly motivated to make a splash and negative stories make the biggest splash. I don&#8217;t know how anyone can possibly suggest that the press is never questioning the logic or investigating Apple. It&#8217;s absurd on its face. Look at the investigation we did about the suicides at Foxconn and all the related coverage. How many articles in every major publication have compared iPhone to Android and questioned whether Apple was making the same error it made with PC operating systems? Not to mention intensely critical coverage of Apple&#8217;s PR tactics that crops up all the time like around Jobs&#8217; health or when they sent the cops after the prototype seller. Please do not drag the media into this.</p>
<p>LATER: Headline from Newsweek piece today: <a href="http://www.newsweek.com/2010/07/16/the-genocide-behind-your-smart-phone.html" rel="nofollow">The Genocide Behind Your Smart Phone</a></p>
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		<title>By: Walt French</title>
		<link>http://www.RexBlog.com/2010/07/14/21025/comment-page-1#comment-353557</link>
		<dc:creator>Walt French</dc:creator>
		<pubDate>Fri, 16 Jul 2010 08:08:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.RexBlog.com/?p=21025#comment-353557</guid>
		<description>A small point: as a long-time CR reader, I occasionally see, “the XYZ scored really well but we do not have enough info yet to recommend how well it will hold up.” Especially for rather different designs, say, a hybrid auto.&lt;br&gt;&lt;br&gt;How Apple will handle AntennaGate was an unknown, and as long as their testing was &lt;i&gt;unable to rule out&lt;/i&gt; that this would be a long-term, possibly rising aggravation, their withholding the badge was at least roughly consistent with their past practice. (Their editorial, that Apple should fix it free, was not.)</description>
		<content:encoded><![CDATA[<p>A small point: as a long-time CR reader, I occasionally see, “the XYZ scored really well but we do not have enough info yet to recommend how well it will hold up.” Especially for rather different designs, say, a hybrid auto.</p>
<p>How Apple will handle AntennaGate was an unknown, and as long as their testing was <i>unable to rule out</i> that this would be a long-term, possibly rising aggravation, their withholding the badge was at least roughly consistent with their past practice. (Their editorial, that Apple should fix it free, was not.)</p>
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		<title>By: Bill</title>
		<link>http://www.RexBlog.com/2010/07/14/21025/comment-page-1#comment-353556</link>
		<dc:creator>Bill</dc:creator>
		<pubDate>Fri, 16 Jul 2010 05:15:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.RexBlog.com/?p=21025#comment-353556</guid>
		<description>&quot;Apple’s exclusive relationship with AT&amp;T is the problem, not the antenna.&quot;&lt;br&gt;&lt;br&gt;Wrong. No carrier will ever have perfect coverage. Every carrier will have low coverage spots. When you touch the corner of the iPhone4 you lose signal strength. The problem is the stupid exposed antenna.</description>
		<content:encoded><![CDATA[<p>&#8220;Apple’s exclusive relationship with AT&#038;T is the problem, not the antenna.&#8221;</p>
<p>Wrong. No carrier will ever have perfect coverage. Every carrier will have low coverage spots. When you touch the corner of the iPhone4 you lose signal strength. The problem is the stupid exposed antenna.</p>
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