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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Monthly Archives: August 2010
You, too, can be an ebook publisher
Like the New York-centric consumer magazine industry, commercial book publishers and, frankly, most everyone, thinks of books found in bookstores and libraries when they consider what book publishing is. Perhaps, they’ll concede there are some independent book publishers out there … Continue reading
Thoughts on Twitter #10: Why we all view Twitter differently
[Part of the RexBlog "Thoughts on Twitter" series.] (Note: This is adapted from a segment of a recent project that included an explanation of how Twitter is not just what one sees on the Twitter.com website. For many readers of … Continue reading
Posted in Thoughts on Twitter, twitter
2 Comments
Crisis communications isn’t a panacea
A couple of month ago, I wrote a post titled “You can’t plug up BP’s gushing problems with PR and “crisis communications” in which I posited the following: “1. Crisis communications may be a good hammer, but stop thinking every … Continue reading
Posted in media, observation
3 Comments
How Facebook Selected the Places Logo
How Facebook Selected the Places Logo [Perplexed? Background]
Photo-set: The BookBook iPad case from TwelveSouth
I’ve posted on Flickr a set of photos of the new and highly anticipated (well, for some people) BookBook iPad case. The case is handmade and (I swear) looks and feels like a century-old leather-bound classic. You can learn more … Continue reading
My review of the Sharpie Liquid Pencil
From the RexLabs Since the dawn of time, humans have been seeking a breath mint that tastes like a candy mint and a candy mint that works like a breath mint. Yet, whenever someone comes out with two-, two-, two-mints-in … Continue reading
Facebook Tip: How to avoid friend requests from spammers
Recently I complained (using my account’s rarely updated Status Update) on Facebook about receiving a flurry of friend requests that are obviously from spam accounts. The requests feature profile photos of, well, let’s just say these photos indicate the requester … Continue reading
Back to school lesson: Your web strategy is not just your website strategy
Earlier this summer, I had the privilege of speaking to a group of independent school (private school) administrators from around the country who were attending an institute at Vanderbilt University’s Peabody School of Education. (I hesitate to mention my speaking … Continue reading
Posted in Content Marketing, social media
5 Comments
On the web, some numbers count less than other numbers
From the Wall Street Journal article, “Google Agonizes on Privacy as Ad World Vaults Ahead“: “For years, the strongest companies on the Internet were the ones with the most visitor traffic. Today, the power resides with those that have the … Continue reading
Posted in advertising
1 Comment
I guess Forbes figured out a way to fight back
When I read this CJR.com article about Forbes.com launching a new True/Slant-DNA’d blog approach, all I could think about was that five-year-old cover-story in Forbes magazine that started out, “Web logs are the prized platform of an online lynch mob … Continue reading
Posted in magazines
3 Comments
Yahoo! direct mail un-tubing
A few months ago, I shared how Google used “good old fashioned” paper-based direct-mail advertising delivered via the U.S. Postal Service in its “marketing mix.” Yes, Google, the web-advertising juggernaut actually uses “non-internet” advertising approaches to build its brand and … Continue reading
The birth of the deja-app
Way, way back in 2003 on this blog, I started using the term Dejazine to describe defunct print magazines that, at the time, were being resurrected as websites. So, when I saw the news that the defunct Benneton customer magazine, … Continue reading
Posted in Content Marketing, iPad, magazines
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BP oil slick in 10 seconds
Using ScreenFlow, I recorded and sped up into a ten-second video three months of NYTimes.com “surveyed extent” maps depicting the size and movement of the BP oil slick.
