From the Wall Street Journal article, “Google Agonizes on Privacy as Ad World Vaults Ahead“:
“For years, the strongest companies on the Internet were the ones with the most visitor traffic. Today, the power resides with those that have the richest data and are the savviest about using it.
If what you do for a living has anything to do with online marketing or media, I suggest you memorize those two sentences. (Although in the second sentence, it should be those “who” have, not those “that” have.)