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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Monthly Archives: January 2011
Lies, damn lies and the other kind of statistics
I just saw two items as I was glancing down the headlines in my news reader. “Google’s Android becomes the world’s leading smart phone platform,” says the headline on the press release from a company conducting research that claims Google’s … Continue reading
Posted in statistics
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Thank you
While I’ve always considered this as much a personal as a business blog, I do realize that most people who read it have landed here randomly from a link that shows up on Google or Techmeme or more likely these … Continue reading
Posted in appreciation
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A word of love for Frances Wilks Hammock
My mother with her three sonson her 90th birthday in 2005. Last night (Saturday), my mother passed away in Fairhope, Alabama. Holding my brother’s hand, she whispered peacefully to him her last word: “Love.” No word could better sum up … Continue reading
Posted in appreciation
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Why has online shopping failed to fulfill its promise? (1993)
[Note: In an effort to get home before the chaos called "Nashville drivers in the snow," an unfinished version of this post was published earlier this afternoon. This version has been changed somewhat from that earlier version.] Preparing for an … Continue reading
Posted in internet
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How to beat Groupon: Offer something better than a day spa discount
If you haven’t been under a rock for the past few months, you’ve likely heard of Groupon. If you are a frequent user of day spas, you’ve probably even tried out their service: a daily opportunity to purchase a voucher … Continue reading
Posted in amazon, marketing
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Customer media: Everything old is new again
New York Life Insurance Magazine, 1942 For some reason, every few months or so, a reporter will discover that a consumer or business product company has launched a magazine or web property designed to communicate directly with its customers — … Continue reading
Posted in Custom Media
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Top five most amazing things to learn from the most amazing press release ever written
As a promotional stunt, a PR Professional sent out a press release titled, “The Most Amazing Press Release Ever Written. As a promotional stunt, it worked, as it was picked up by TechCrunch, The Huffington Post, and CNBC and tweeted … Continue reading
Posted in observation
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A lesson about marketing from Charlie Brown’s teacher
About ten years ago, if you were in a meeting with marketers, it sounded something like this: Branding wah-wah-wah impressions. Brand message wah-wah-wah-wah value-add. That’s why branding wah-wah-wah-wah reach and frequency. Today, such a meeting sounds like this: Social wah-wah-wah-wah … Continue reading
Posted in marketing
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@R-Hack: If an iPad app has no copy and paste feature, “OCR” a screen grab
I’m a fan of the Kindle ebook reader iPad app. However, like the other popular ebook reader app for DRM‘d books, Apple’s iBooks, the Kindle app lacks a feature that is essential for those who read ebooks in the context … Continue reading
Doc Searls on the death of Gil Templeton
When I first met Doc Searls many years ago and he learned I was from Nashville, one of the first things he asked me was if I knew Gil Templeton. “I certainly know about Gil,” I said. I explained to … Continue reading
Posted in Nashville
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Kudzu will die before RSS does
[Note: I'm a bit dazed by some over-the-counter cold medicine, so I reserve the right to edit this post later if I wake up and determine I was impaired while writing it late Tuesday night.] It’s only four days into … Continue reading
Posted in observation, twitter
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Blog posts I didn’t write in 2010
[End of the Day by Pensiero, on Flickr; CC 2.0] In a notebook using the service/software Evernote, I collect ideas for possible blog posts. Rarely do these ideas make it into posts. They turn out to be just thoughts or … Continue reading
Posted in blogging, internet, iPad, ipod, kindle, observation, twitter
Tagged Creative Commons, E-book, Google Reader, IPad, ipod, National Public Radio, Sequoia Capital, United States
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Nashville: After the flood, the music stayed alive
Itzhak Perlman, Nashville Symphony,reopen Schermerhorn Symphony Center.(Click for Tennessean.com Photo Gallery) Last night, I attended an amazing musical event in Nashville, the city I call home and a place where music is our first name. It’s pretty challenging to stage … Continue reading
Posted in Nashville
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