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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Monthly Archives: February 2011
And the winners will be…
I’ll probably be live-tweeting some of the Oscars tonight, so I wanted to post my predictions before hand. Last year, I saw all of the films nominated for Best Movie. This year, I saw only seven of the nominated films … Continue reading
Posted in review
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Are corporate journalists real journalists? Better question: Does someone actually call themself that?
Yesterday, I received an email from Joe Pulizzi, the guy I credit (and blame*) for the popularization of the term “content marketing.” In it, he asked me my opinion of an issue that came up on a conference call he … Continue reading
Posted in content, Content Marketing, Custom Media, marketing, media
1 Comment
Why Amazon would give away free streaming video to its Prime customers
I’m like the writer of this engadget.com post who says, “you can’t be too harsh on a service that comes for ‘free’ and just makes an already tempting offering even more appealing” when it comes to Amazon’s announcement today that … Continue reading
Posted in amazon, marketing
6 Comments
Steve speaks: Step back from that ledge my friend
Talk about burying the lede. One has to get nearly to the end of this post on Macrumors.com to read what could save face for Apple and could wipe out millions in fees for an army of lawyers. While you … Continue reading
Posted in apple, iPad, iphone
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Rebooting the News – Who is Rex, Edition
This morning, I spent an hour chatting with Dave Winer on Rebooting the News the weekly podcast he typically records with NYU Professor Jay Rosen. To me, getting invited to spend an hour with Dave Winer on a podcast is … Continue reading
Posted in blogging, blogging & bloggers, Content Marketing, facebook, Hammock Inc., internet, iPad, magazines, media, publishing, twitter, usability
2 Comments
I remember past visions of malled-off e-commerce
I remember when companies like CompuServe and GEnie and Prodigy and AOL had visions of e-coommerce that used metaphors like virtual malls in which they would let companies sell things in exchange for a cut of the revenues. I remember when the web browser came along and … Continue reading
Why does Twitter unplug third party services? Because they can
Last June, I wrote a post called Twitter is too big to fail in which I said the following: “Twitter, like the internet itself, has morphed from novelty toy to essential tool in just a few years. While the world … Continue reading
Google social search results are great (not creepy)
This isn’t a post for my tech and new media friends. Rather, it’s a post for my friends who do NOT obsessively follow developments related to the intersection of media, technology and marketing: in other words, nearly everyone I know … Continue reading
Does Apple really want to have a “no links to your local bookstore” rule?
Apple has just done something that I would have previously believed impossible: They have given independent booksellers and Amazon a reason to join forces. A common enemy often does that. Many years ago, when Barnes & Noble attempted to purchase … Continue reading
Posted in amazon, apple, books
5 Comments
Apple & iPad magazine subscriptions
[Update: Despite what I write below, one facet of the announcement didn't sink in when I read it earlier -- and it's outrageous: "publishers may no longer provide links in their apps (to a web site, for example) which allow … Continue reading
Posted in apple, iPad, magazine news, publishing
5 Comments
Last-minute advice for Valentine’s evening (for the tech couple)
Are you stuck and need a last minute suggestion for a romantic Valentine’s Day evening (for a tech-oriented couple — okay, a couple of geeks.)? * (And before you dismiss my suggestion, I will remind you that two married couples … Continue reading
Posted in observation
1 Comment
JC Penny wise and a pound of hyperlinks foolish
“When you read the enormous list of sites with Penney links, the landscape of the Internet acquires a whole new topography. It starts to seem like a city with a few familiar, well-kept buildings, surrounded by millions of hovels kept … Continue reading
Posted in Custom Media, internet, search
2 Comments
I’m sorry, Malcolm Gladwell (but you’re still wrong)
An amazing thing happened earlier this morning. My wife and I were having a conversation during which she commented in a rather oh-by-the-way fashion, “I thought you were a big fan of Malcolm Gladwell. So why did you attack him … Continue reading
Posted in facebook, observation, social media, twitter
1 Comment
The Revolution will be Tweeted
Like there is a Greenwich Mean Time that determines precisely the correct time on which all correct times are based, there should be a standard by which we measure bad timing. I propose such timing be called Malcolm Gladwell Time. … Continue reading
Posted in facebook, google, observation, social media, twitter
4 Comments
A perfect Superbowl
Here’s what I look for in a great Superbowl — and last night’s delivered: 1. A game where the game is better than the commercials. 2. At least one great commercial. 3. At least one commercial that serves as a … Continue reading
Posted in advertising, observation
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