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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Monthly Archives: March 2011
Paywall vs. Solving the Satisfaction Paradox
In his continuously insightful fashion, Kevin Kelly describes the “satisfaction paradox” and the value of recommendations in the context of endless (and often free) choices: “The paradox of satisfaction suggests that the tools we employ to increase our satisfaction of … Continue reading
Posted in internet, media
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My accidental Apple dongle collection
I’ll confess: I buy lots of Apple computers. Not just for me, but for the people I work with. So, chances are, if it’s a notebook with an Apple logo attached, I’ve owned it. Because I use such computers for … Continue reading
Posted in apple
3 Comments
Rex Live: Exploring the impact and opportunities of mobile media
During the next week, I’ll be with a group of journalists and a group of publishers who, in different ways, are exploring a similar topic: What are media creators and users learning about what works (and doesn’t) when content is … Continue reading
Posted in magazines, media, publishing, usability
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Why something truly local can’t be a scalable business model
Yesterday, I attended a couple of hours of a day-long gathering of 600+ people, primarily from Nashville and drivable distances away. While the event was labeled “Podcamp,” it didn’t resemble what those early geek-camp things called “barcamps” were like — … Continue reading
Posted in media, observation, publishing
5 Comments
It’s a magazine if you say it’s a magazine (me, I’m a print and screen publisher)
Here’s something I used to care about, but don’t anymore: the word “magazine.” I still care about magazines (both professionally and personally), it’s the word I don’t care about anymore: what it is, what it means, on what one can … Continue reading
Posted in magazines, media, observation
2 Comments
Lipstick on an old media business model doesn’t make it new media
Regular readers of this blog know of my decade-long knee-jerk reactions to any notion that media intended to directly connect sellers and buyers is somehow: 1. Something new 2. Obviously unethical 3. Misleading to the audience. Today, the New York … Continue reading
Posted in Content Marketing, Custom Media, magazines, marketing, media, observation
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Half-price Groupon deal for used advertising agency
I don’t like saying, “I told you so…” No, wait. I love saying, “I told you so.” On this blog, the day after the Superbowl: “Groupon’s Tibet ad was perhaps the most expensive ad that will ever appear on the … Continue reading
Posted in advertising
1 Comment
Stuff I love on the Internet: Supermoon edition
Here’s a slideshow of photos people have uploaded to Flickr using the tag “supermoon” that, according to some super-secret algorithms, are considered to have a high degree of “interestingness.” Perhaps a bit less interesting, but more personal, here’s a photo … Continue reading
Posted in photography
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Goldilocks and the 3 Bears, As Retold By the Creators of the NYT Paywall Strategy
Once upon a time, there was a little girl named Goldilocks who broke into a house owned by three Bears: Papa Bear, Mama Bear and Baby Bear. Okay, so the door was unlocked and wide open, but still, it wasn’t … Continue reading
Posted in media, publishing
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Google Docs discussion feature demos a wave of future collaboration
Last November, I wrote about the two kinds of products I believe Google releases (or, as software developers call the release of anything new, “ships”). I called them “Lucy Google” products and “Pigpen Google” products and used the post to … Continue reading
Posted in google, Hammock Inc.
6 Comments
What is the Breakfast of Startup Champions?
For the the vast majority of people who read these blog posts (especially those who read them on Facebook or LinkedIn) who aren’t obsessed with tech startups, let me start by saying that Fred Wilson, who I admire greatly, is … Continue reading
Posted in observation
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Skepticism, lies & videotape
This morning, I had to glance at the calendar to make sure it wasn’t April 1 when I heard an NPR report heavily attributing the reporting and analysis of The Blaze, “a news, information and opinion site,” from conservative Glenn … Continue reading
Posted in media, observation, video
2 Comments
I won’t be at SXSW, but not because I gave it up for Lent
Slideshow: Some photos I’ve taken at past South by Southwest “I”s [Note: If you are attending the interactive part of the gigantic Austin, Tex., music, film and interactive “festival” called South by Southwest (or, as the locals say, “South-by”), I … Continue reading
Posted in blogging, humor, internet, observation
3 Comments
Prediction: Gmail Smart Labels will further deteriorate email marketing open rates
If you depend on email to send or receive newsletters, credit card statements, marketing announcements, or notices from social media sites or forums, you may want to take note of this announcement on Google’s Gmail Blog. Today, Gmail is rolling … Continue reading
Posted in advertising, Content Marketing, magazines, marketing, media
4 Comments
When back channels become front channels
Yesterday, I attended an annual day-long conference hosted by my friends at PaidContent.org. The format of the conference was what I call “talk show,” no presentations, but a series of groups and individuals who were interviewed in a conversational manner … Continue reading
Posted in blogging, media, observation, twitter
3 Comments