Daily Archives: Tuesday, March 22, 2011

Lipstick on an old media business model doesn’t make it new media

Posted on Tuesday, March 22, 2011 by Rex Hammock

Regular readers of this blog know of my decade-long knee-jerk reactions to any notion that media intended to directly connect sellers and buyers is somehow: 1. Something new 2. Obviously unethical 3. Misleading to the audience. Today, the New York … Continue reading →

Posted in Content Marketing, Custom Media, magazines, marketing, media, observation | Leave a comment

Half-price Groupon deal for used advertising agency

Posted on Tuesday, March 22, 2011 by Rex Hammock

I don’t like saying, “I told you so…” No, wait. I love saying, “I told you so.” On this blog, the day after the Superbowl: “Groupon’s Tibet ad was perhaps the most expensive ad that will ever appear on the … Continue reading →

Posted in advertising | 1 Comment