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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Monthly Archives: June 2011
More great news about Goldilocks non-fiction
[credit] It’s somewhat ironic that “short” and “long” are both being used to describe a length of non-fiction writing that I believe will change book and magazine publishing as significantly as anything we’ve seen since Amazon.com first came online. “Long” … Continue reading
Posted in amazon, iPad, kindle, media, publishing
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links for 2011-06-26
The Virtual Startup: Taking Flight | Anil Dash Doing some catch-up reading this weekend. Ran across this post from @Anil that, like much he writes, is a must-read. About many things, but central point: big companies can act like startups, … Continue reading
Five Reasons Domains Are Still Important
This post, including the title, is my reaction to a blog post from Evan Williams, titled, Five Reasons Domains Are Getting Less Important. Ironically, I agree with everything he writes, except one: the title. So this isn’t a negative reaction, … Continue reading
Posted in business, identity, internet, search, small business, twitter
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Everything you need to know to be a marketing genius
I used the iPad app Brushes to create this illustration to accompany a blog post regarding what I believe to be the foundation of great marketing. I decided the illustration did a better job than the post. [Note: The “Give … Continue reading
links for 2011-06-21
Periodic Table of Wikipedia Articles About Elements Color-coded by Quality You can read about it here: http://re-x.me/J1 The goal is to turn the table all blue — the color-code for Wikipedia "Featured Article" – http://re-x.me/FAwiki (tags: wikipedia)
What you should know about those new dot-whatever addresses
You’ll be hearing lots of news today about how domain names are going to be changing. If this is news to you, pause before deciding the coverage has anything to do with the reality of what today’s news actually is. … Continue reading
Posted in internet, marketing
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links for 2011-06-17
Magazines Host Parties to Introduce Brands | NYTimes.com When articles like this appear in the NYT, readers assume there must be something new about it. As most people understand that magazine companies in the B2B field host things called trade … Continue reading
No, you can’t contribute a guest post (unless you’ve at least read my blog)
First off, of the 8,357 posts that have appeared on this blog, I can recall only one guest post. I have nothing against guest posts. Indeed, last week, this guest post from Kathy Sierra on Hugh MacLeod’s blog reminded me … Continue reading
Posted in rexblog
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links for 2011-06-12
British Library App puts 1000 free books on your iPad — for free! A thousand books from their 19th Century Collection. [via: http://tuaw.com] (tags: ipad apps books)
My guess is that Apple’s App Tax got Choked in the Legal Library by Professor Amazon
On the Peter Kafka post at All Things D, the headline reads, “Steve Jobs Blinks! Apple Backs Down on App Subscription Rules.” I’m guessing that Steve Jobs blinked, but only after the “invisible hand of the market” choked it (the … Continue reading
Why it might be okay to whistle past the graveyard with Instapaper’s creator
There are several ways to interpret how Marco Arment, creator of one of my favorite omni-platform application/apps, Instapaper, responded to the “Reading List” feature announced by Steve Jobs on Monday. It will be included in the next version of Safari … Continue reading
Posted in apple
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Posted in rexblog
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links for 2011-06-02
The Thriving (Online) Shelter Magazine Industry | NYTimes.com Next time you think you've not got the credentials to start a media venture, read this: "Paloma Contreras, the 29-year-old co-founder of High Gloss, went from teaching high school Spanish in Houston, … Continue reading
links for 2011-05-31
New Business Model in Vogue at Condé Nast | WSJ.com [likely paywalled] Quote: "To pursue new areas of growth, Condé Nast's parent company, Advance Publications Inc., has set aside $500 million to invest in digital properties. A prime target: businesses … Continue reading
