The book that launched a thousand spoilers

Sometime during the next few hours, readers will be able to start downloading the biography, Steve Jobs, by Walter Issacson, the most anticipated new book since, well, whatever the name of the last Harry Potter book was.

While I didn’t read past the first installment, I grew to love the releasees of Harry Potter books as it became a tradition for me to take my son to a now long-gone independent bookstore so he could join in the comunal ritual with hundreds of his fellow Nashville Potter fans. As he got older, he still enjoyed attending these events, but he also grew into a teenage guy who found the release night spoiler memes hilarious.

During the past couple of weeks, any reporter who could get his/her hand on a pre-release copy of the Issacson book has been doing their version of the Harry Potter release-night drive-by spoiler. The climax was tonight’s release-eve Spoilerfest on 60 Minutes in which Issacson was treated like a guest on Home Shopping Network or the narrator of a 40-minute infomercial. (They did acknowledge the book was published by Simon & Schuster, a company owned by CBS Corporation — so at least they were transparent in their shilling.)

So, in the spirit of the season of spoiling, if you’re going to get a copy of the book tomorrow and want to go ahead and read the first chapter, here it is, courtesy of Amazon.com. (And the answer is no, I see no irony whatsoever.)

[Later: After reading a few pages, you will discover that the most important spoilers have been ignored in the hype, as they don't fit well in headlines and common-theory narratives. Steve Jobs direct responses to many of the armchair theories of why he was who he was, and did what he did, are the most fascinating aspects of the book.]:

About Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at SmallBusiness.com.
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