Daily Archives: Tuesday, May 15, 2012

GM to Facebook: Your ads don’t work (but our content marketing does)

Posted on Tuesday, May 15, 2012 by Rex Hammock

The Wall Street Journal is reporting, in a three-person bylined story, that GM plans to stop advertising on Facebook after its senior marketing executives decided “that paid ads on the site have little impact on consumers’ car purchases.” However, while … Continue reading →

Posted in advertising, facebook, marketing, observation | 1 Comment