Content is an ugly word for the most valuable creations of mankind

François Pachet (From the paper,  The Future of Content is in Ourselves, Sony Computer Science Laboratory, Paris.):

“The word ‘Content’ is the ugliest word one can imagine to describe the most valuable creation of mankind. Content is everything that is, or flows, inside containers. A strange way indeed to talk about the products of our digital culture: music, films, photographs, books, games; in short everything which is produced for other reasons than necessity. The success of this word is probably related to the paramount and probably excessive importance of distributors in the present state of our society.”