Marco Arment’s Master Plan to Revolutionize the Future of Publishing

The MagazineActually, Marco, the developer of Tumblr and creator of Instapaper, says he doesn’t have a plan, nor is his new creation, The Magazine, a model for “how it’s done.”

Quote:

“A publication’s app should be designed and built with purpose and consideration. The Magazine works because I based decisions not on what everyone else was doing, but on what would be best for this magazine. Every publication has its own unique needs, audience, economics, and style, so their apps should reflect that.”

While Marco Arment may not have a master plan, the things he does without a plan are far more intriguing than are those attempted by people who wear suits and spend hundreds of millions of dollars on what they think are master plans.

About Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at SmallBusiness.com.
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