On the Hammock blog, a post I wrote was added this morning that outlines 14 predictions I have for print magazines. It’s rather long, but I felt the need to collect several threads into one post.
Several of the themes will sound familiar to the 12 readers of RexBlog.
“I’ve found that doubts about the future of print magazines typically occur when the people who say, “I love reading the newspaper in print” realize they spend more time keeping up with news via a screen than they ever have with print. Or, more noticeably, when they discover the practicality of reading books on a screen. One day they start thinking about how their personal reading habits have changed, and they begin to wonder what’s going to happen to the daily newspaper or print magazines they never look at anymore.
“The personal experience these people are having with digital and print media is a good indication of what the “beginning” of the future of media is.”
I will re-post it here later, but we’re tweaking (and by “we’re tweaking,” I mean “not me” but the person who is capable of doing it) some CSS code so that the “tooltips” (the pop-up messages that appear when you hover over a link) that are in the Hammock.com version will work here.
Until then, you can read it here.
[Graphic: Published in 1741, Ben Franklin's General Magazine.]