The 12 readers of this blog will recognize some themes in the essay about social objects appearing in the current Hammock Idea-Email. Also, thanks to my friend Hugh MacLeod for giving us permission to use his illustration to accompany it. More importantly, thanks to Hugh for introducing me to the idea of social objects several years ago.
Social objects come in a wide variety of forms, from cartoons to blog posts to 4-photo tweets. They are the hard currency of the internet, the beginning of a social exchange that creates and fosters conversations that lead to long-term, people-to-people relationships among those who go by such labels as buyers and sellers, shoppers and merchants, creators and collectors.
(Sidenote: Each issue of the Idea-Email contains one 300-400 word essay on an idea we believe will be helpful to a senior marketing executive. You can see an archive of past issues and subscribe to it here.)