The Optimization of ‘Huh?’

A picture I took recently in a Vermont general store. The boxes orchestrated my optimal interactions.

A national organization comprised of marketing executives just sent me and thousands more (I guess) an email inviting me to watch an online presentation they are hosting.

The title of the presentation starts:

“Orchestrating Optimal Interactions…”

There were lots more words in the presentation title, but I couldn’t make it past those first three.

Shouldn’t marketing executives speak English (or whatever their native tongue might be)?

I suggest they rename the presentation, “How to sell stuff.”