Folio: Followup

I’ve now done something I never thought I’d have the chance to do: Follow up on a 20-year-old magazine cover story. And since I’ve only been on one magazine cover, this was my only shot.

A shout-out thanks to Tony Silber who conceived the original story “way back when” (about custom publishers going digital in 1996) and who thought it would be fun to compare the Q&A then, to what they might be today.

One thing I didn’t do 20 years ago was Tweet, but Hammock already managed a couple of web forums and a very active Compuserve group (I was the sysop). We were creating CD Rom projects and publishing branded magazines and books. It was those foundations that enabled me to “get” everything that has been built on such foundations.

There is so much that great content can do for marketers. Unfotunately, when marketers think that content is limited to SEO and lead generation, it’s hard to explain all the other benefits of great customer media and marketing with content.

Oh well, no doubt I’ll still be trying to explain that 20 years from now.

Blast from the past: Revisiting Rex Hammock’s 1996 Folio: cover story https://t.co/ybIFATw782 pic.twitter.com/xqJQVbbnEt

— FOLIO: (@foliomag) April 5, 2017