Quick Observations About the iPhone X Presentation

Wearing blue jeans with your shirttail out does not hide your Dad bod.


Apple lovers (I confess) love product announcements. Tech writers love dissecting the features of new Apple products but never quite criticize them for fear that they will fall out of Apple’s graces. (Consumers only care what you can do with a product, not what chip it has.) Yesterday (September 12, 2017), another product announcement was made by Apple. Here are my thoughts about the announcement that only the ten people reading this care to know.


  1. If I were the number “9” I’d feel cheated.
  2. I liked the way Tim Cook, an Auburn alumni, used a photo featuring an Auburn football player when introducing the new Apple TV. (Auburn football and Apple TVs are both hobbies of Cook.)
  3. I also liked the way Tim Cook, a native of Alabama, still talks with an Alabama accent unlike other Alabama natives who don’t. Like me, for instance.
  4. The presentation was the first consumer-facing event (vs. a developer event) that flooded the zone with tech-features. That was all back-story narrative related to Samsung. Typically, only tech reporters love comparing one bezel to another bezel. Consumers live in a completely different world where no one knows what the hell a bezel is.
  5. Don’t buy a $1,000 iPhone unless you know why you are spending that much. If you are buying it to impress people, that makes sense: it’s a lot cheaper than buying a $50,000 car.
  6. Wearing blue jeans with your shirttail out does not hide your Dad bod.