National Geographic’s Most Significant Redesign in Two Decades

The new look aims to broaden the content mix and provide even more real estate for visual storytelling.

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National Geographic’s May issue (on newsstands April 24) will mark the unveiling of its most significant redesign in nearly two decades, increasing the quality of its paper stock, introducing a brand new front-of-book section, and creating even more room for the photography and visual storytelling that have long made up the brand’s DNA. Far from being born out of a desperate desire to survive in print—newsstand sales are actually up 16 percent this year, bucking industry trends—creative director Emmet Smith prefers to view the changes as a “proper evolution,” rather than a full-scale redesign.

More | Foliomag.com, National Geographic Unveils Redesigned Print Edition