Author Archives: Rex Hammock

About Rex Hammock

Founder/ceo of Hammock Inc., the content marketing and custom media services company based in Nashville, Tenn.

Sometimes, a ‘wisdom of crowds algorithm’ needs the wisdom of a lone editor

The website of the Wall Street Journal, WSJ.com, has a feature most news sites have, a leader board that ranks the popularity of articles on the site. The WSJ.com ranks “Most Popular” by articles Read, Emailed, and Commented on. It … Continue reading

Posted in content, internet, media, statistics | 4 Comments

Suggestion: Step back from the Pinterest hyperbole, my friends

I know it will be hard for some readers of this blog, but imagine you haven’t read anything about Pinterest during the past few weeks. Pretend you didn’t know it raised $27 million or that it was “white hot” from … Continue reading

Posted in content, copyright, delicious, pinterest, social media | Tagged , , , , , , , | 2 Comments

Evolution of a social software platform fad

When I see a web-based startup hit a period of “traction” and being “it,” I think back over the past 12 or so years and realize I’ve seen this pattern before: Geeky friends of the geek who created it start … Continue reading

Posted in diversion, humor, internet, social media | Leave a comment

And the Grammy to someone in Nashville other than Taylor Swift goes to

As the 12 readers of this blog know, I’m not a music blogger, except when I am. Those 12 readers also know that while I’m not a big fan of the type of music produced in Nashville (my home) for … Continue reading

Posted in Nashville | Tagged | Leave a comment

Why the death of a celebrity lights up Twitter

I used to blame the vacuous nature of a pop-culture-obsessed society for why we all seem so pre-occupied with the death of celebrities. But when Michael Jackson died, even I felt a little saddened — and frankly, the guy creeped … Continue reading

Posted in appreciation | Leave a comment

Just because you can make money from something doesn’t mean you should, and other rules of the web

Here are a few things I’ve learned from 20 years of living online, developing or managing online things and using lots and lots of things others have developed. I’ve learned them by writing and by reading about those online things. … Continue reading

Posted in blogging, blogging & bloggers, internet, observation, social media | 1 Comment

@AmazonMP3s very smart use of Twitter during Superbowl XLVI

If it works like it’s supposed to, this post will be an embed from Storify.com as that service makes it a snap to repost tweets in a situation like this. If you see something below (it will take a few … Continue reading

Posted in twitter | Leave a comment

What time is the Superbowl and thoughts on Facebook and why I blog

[Warning: This is a long and rambling post that may or may not make a point.] Superbowl XLVI (46 for you non-Romans) starts at 6:30 p.m. eastern time on the NBC television network. The teams playing are the New England Patriots and … Continue reading

Posted in blogging, identity, internet, observation | Leave a comment

Web companies discover a century-old corporate media tradition that’s always new

An article by Brian Stelter in today’s New York Times (temporary non-punitive URL: http://nyti.ms/xmYt1L) reports that Tumblr is hiring editors and writers to cover itself.* Quote from the executive editor Tumblr has hired: “Basically, if Tumblr were a city of … Continue reading

Posted in Content Marketing, Custom Media, marketing, media, publishing | Tagged , , | Leave a comment

Rexplanation: The internet isn’t just technology. It’s a place and people.

[Note: This post is a Rexplanation.] In my opinion, there are two ways people understand the internet. The first way is to understand the internet as something to use. The second way is to think of the internet as something you … Continue reading

Posted in internet, observation, Rexplanation | Leave a comment

Advice of the day: Stop waiting for your ship to come in (illustration)

Posted in observation | Leave a comment

Apple, China and the Curse of Living in Interesting Times

[Note: Not that this blog has a topic, but if it did, this post is way off it. I apologize to those who have figured out this blog's topic and I promise I'll get back to it right after I … Continue reading

Posted in observation | Leave a comment

Inst@Review: iBook Author isn’t just an ebook authoring tool

[Note: Shortly after I posted this, I edited it to remove a rant I had that I've since discovered was misinformed. I've explained it at the bottom of the post.] Apple introduced an incredible product today called iBooks Author. Apple describes … Continue reading

Posted in apple, iPad, publishing, review | Leave a comment

Scott Adams on IP theft: “It feels like a compliment”

Recently on Twitter, I confessed a personal concern with my growing realization that the only economist who makes any sense to me is not actually an economist, but is Scott Adams, creator of the Dilbert comic strip. I’ve never been … Continue reading

Posted in copyright, observation | Leave a comment

Evangelicals, Catholics & Politics

Over the weekend, a group of politically-active evangelical leaders gathered in Texas to determine who they would jointly support among the candidates seeking the GOP presidential nomination. According to reports, the two finalists were Rick Santorum and Newt Gingrich. From … Continue reading

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Posted in observation, politics | Tagged , , , , | Leave a comment