Author Archives: Rex Hammock

About Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at

Sunday Afternoon Bike Ride in Nashville (photos, video)

With my bicycling friend, John Darwin, who also enjoys riding his bike in-town, I often head out on a Sunday afternoon looking for things I’ve never seen in Nashville. These days, that likely means a new real estate development or … Continue reading

Posted in bicycling, Nashville | Leave a comment

Amazon Dash: Reinventing the Cuecat, 2014

Starting over ten years ago, a long-running joke on this blog has been my fascination with (and mockery of) the recurring need inventors (including those who work for huge technology companies) have to re-invent the Cuecat. For those who don’t … Continue reading

Posted in amazon, technology | Tagged | Leave a comment

Social Objects, GE & Bonnie Raitt

The 12 readers of this blog will recognize some themes in the essay¬†about social objects appearing in the current Hammock Idea-Email. ¬†Also, thanks to my friend Hugh MacLeod for giving us permission to use his illustration to accompany it. More … Continue reading

Posted in Content Marketing, conversational media, Custom Media, Customer Media, Hammock Inc., marketing | Leave a comment

Advice to web advertisers: Dial back the retargeting

A few months ago, I posted an explanation of what advertising retargeting is. In it, I wrote: Say, you have an interest in bicycling and you spend a few minutes on a Saturday morning visiting some online retailers to see … Continue reading

Posted in advertising, internet | Leave a comment

Review: All the Way starring Bryan Cranston

I rarely do reviews of any type on this blog, and rarer still (perhaps never?), review Broadway plays (although, here’s one for an off-broadway show from 10 years ago). However, I wanted to get on the record that the limited … Continue reading

Posted in diversion | Leave a comment