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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Category Archives: advertising
All the creative people must have been working on Google+
I’m glad Google is thinking outside the search box in the way it is now marketing to business decision makers with, get this, custom publishing — the print kind. But, “It’s not in any way intended to be a publishing … Continue reading
Posted in advertising, google
1 Comment
Half-price Groupon deal for used advertising agency
I don’t like saying, “I told you so…” No, wait. I love saying, “I told you so.” On this blog, the day after the Superbowl: “Groupon’s Tibet ad was perhaps the most expensive ad that will ever appear on the … Continue reading
Posted in advertising
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Prediction: Gmail Smart Labels will further deteriorate email marketing open rates
If you depend on email to send or receive newsletters, credit card statements, marketing announcements, or notices from social media sites or forums, you may want to take note of this announcement on Google’s Gmail Blog. Today, Gmail is rolling … Continue reading
Posted in advertising, Content Marketing, magazines, marketing, media
4 Comments
A perfect Superbowl
Here’s what I look for in a great Superbowl — and last night’s delivered: 1. A game where the game is better than the commercials. 2. At least one great commercial. 3. At least one commercial that serves as a … Continue reading
Posted in advertising, observation
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Al Ries does a little Re-positioning of his iPhone prediction
I was amused to see this quote in an Advertising Age column last week by Al Ries: “I must admit, I didn’t think the iPhone would be successful because I initially viewed it as a convergence product, a combination cellphone/computer. … Continue reading
Posted in advertising
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Why are we seeing all those intense Jimbo-banners? Because they work.
Direct marketers and the customers who buy from them (or contribute to them) will find fascinating this transparent look at the A/B testing of banner advertising by the Wikimedia Foundation, the non-profit organization that brings you Wikipedia. The A/B testing … Continue reading
Posted in advertising, marketing, wiki
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How to tell if the Apple TV Deux Over is still just a hobby
This 2007 commercial for the Apple TV was the low-point of Apple advertising. However, very few people saw it. Two years ago, I wrote the following about the Apple TV: “I don’t believe the problem with the Apple TV is … Continue reading
On the web, some numbers count less than other numbers
From the Wall Street Journal article, “Google Agonizes on Privacy as Ad World Vaults Ahead“: “For years, the strongest companies on the Internet were the ones with the most visitor traffic. Today, the power resides with those that have the … Continue reading
Posted in advertising
1 Comment
Yahoo! direct mail un-tubing
A few months ago, I shared how Google used “good old fashioned” paper-based direct-mail advertising delivered via the U.S. Postal Service in its “marketing mix.” Yes, Google, the web-advertising juggernaut actually uses “non-internet” advertising approaches to build its brand and … Continue reading
Bing’s very, very “un-banner” ad
I’m in the “there’s gotta be a better format” school when it comes to website advertising. And by “better,” I mean, anything’s better than “the banner ad.” This morning, I saw (see on right) a very “less is more” approach … Continue reading
What’s all this controversy about abs appearing on the cover of Men’s Health magazine?
Over the years, I’ve seen news coverage about the number of times the word “abs” appears on the cover of Men’s Health magazine, but today marks the first time I’ve seen anything suggesting that “ads” appear on those covers, also. … Continue reading
Posted in advertising
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Google continues its search for the holy grail (a journey that leads to a war with Facebook)
[Warning: This post rated PG, for "Pretty Geeky."] Late yesterday (Wednesday, June 29) on its “Social Web Blog,” Google announced enhancements to the feature called “social search” they launched several months ago. I blogged about social search when Google first … Continue reading
Posted in advertising, amazon, google, search
2 Comments
Google Adwords launches content marketing B-to-B effort aimed at advertising community
While the Google Adwords marketing team did not label it “content marketing” in announcing it, their new advertising industry news aggregation service called “Ad News” is a great example of what content marketing is all about: Marketing directly to your … Continue reading
Posted in advertising, b2b, content, Content Marketing
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Hey, wait: Google’s economist left out the “on the other hand”
Google today issued a report (pdf) that claims $54 billion is a “conservative estimate of Google’s economic impact on businesses across the U.S.” The report breaks down how they arrived at those numbers and even provides a state-by-state analysis of … Continue reading
Posted in advertising, google, observation
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Google collects a 32% sales commission on ads it sells for non-Google websites
Today, “in the spirit of greater transparency with AdSense publishers,” Google posted a message on its AdSense Blog that 68% of the revenue that Google collects for ads appearing on AdSense partners websites (i.e., websites that are not owned by … Continue reading
