Category Archives: advertising

How NOT to create an advertisement that will appear in a screen publication

Posted on Sunday, February 17, 2013 by Rex Hammock

During the early days of the web, it wasn’t unusual for a company to develop a website that worked only if someone used a specific browser. Land on that site using the wrong browser and you’d be instructed to download … Continue reading →

Posted in advertising, iPad, iphone | Tagged | Leave a comment

My predictions for the future of print magazines

Posted on Tuesday, February 5, 2013 by Rex Hammock

On the Hammock blog, a post I wrote was added this morning that outlines 14 predictions I have for print magazines. It’s rather long, but I felt the need to collect several threads into one post. Several of the themes … Continue reading →

Posted in advertising, Content Marketing, Custom Media, custom publishing, Customer Media, Hammock Inc., iPad, kindle, magazines, marketing, media, publishing | Leave a comment

Bing launches Google attack ad campaign

Posted on Wednesday, November 28, 2012 by Rex Hammock

If you’ve been missing attack ads now that the election is over, here’s relief. Microsoft’s Bing has launched a website and ad campaign (see video below) that targets Google’s paid inclusion policies. While the “Scroogled” efforts don’t reach the level … Continue reading →

Posted in advertising, google, marketing, search | Tagged | Leave a comment

GM to Facebook: Your ads don’t work (but our content marketing does)

Posted on Tuesday, May 15, 2012 by Rex Hammock

The Wall Street Journal is reporting, in a three-person bylined story, that GM plans to stop advertising on Facebook after its senior marketing executives decided “that paid ads on the site have little impact on consumers’ car purchases.” However, while … Continue reading →

Posted in advertising, facebook, marketing, observation | 1 Comment

All the creative people must have been working on Google+

Posted on Thursday, July 28, 2011 by Rex Hammock

I’m glad Google is thinking outside the search box in the way it is now marketing to business decision makers with, get this, custom publishing — the print kind. But, “It’s not in any way intended to be a publishing … Continue reading →

Posted in advertising, google | 1 Comment