-
Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
Chief Executive Magazine: Top Ten CEO Blogs
Blogs.com: 10 Popular CEO Blogs Worth Reading.
YoungEntrepreneur.com: Top Ten Company-Founder Blogs. Nashville Technology Council: Social Media/Blogger of the Year (2009).
Econsultancy.com:
"When it comes to discussing what the future holds, Rex Hammock is one of the guys you want to speak to."
A Brand Rex production:
"It is not surprising that the 'Rex Brand' of beef extract, canned meats and similar products are known throughout the civilized world."
[New York Times, December 3, 1893]Search RexBlog.com
Archives
Category Archives: advertising
Al Ries does a little Re-positioning of his iPhone prediction
I was amused to see this quote in an Advertising Age column last week by Al Ries: “I must admit, I didn’t think the iPhone would be successful because I initially viewed it as a convergence product, a combination cellphone/computer. … Continue reading
Posted in advertising
Leave a comment
Why are we seeing all those intense Jimbo-banners? Because they work.
Direct marketers and the customers who buy from them (or contribute to them) will find fascinating this transparent look at the A/B testing of banner advertising by the Wikimedia Foundation, the non-profit organization that brings you Wikipedia. The A/B testing … Continue reading
Posted in advertising, marketing, wiki
Leave a comment
How to tell if the Apple TV Deux Over is still just a hobby
This 2007 commercial for the Apple TV was the low-point of Apple advertising. However, very few people saw it. Two years ago, I wrote the following about the Apple TV: “I don’t believe the problem with the Apple TV is … Continue reading
On the web, some numbers count less than other numbers
From the Wall Street Journal article, “Google Agonizes on Privacy as Ad World Vaults Ahead“: “For years, the strongest companies on the Internet were the ones with the most visitor traffic. Today, the power resides with those that have the … Continue reading
Posted in advertising
1 Comment
Yahoo! direct mail un-tubing
A few months ago, I shared how Google used “good old fashioned” paper-based direct-mail advertising delivered via the U.S. Postal Service in its “marketing mix.” Yes, Google, the web-advertising juggernaut actually uses “non-internet” advertising approaches to build its brand and … Continue reading
