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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Category Archives: apple
Inst@Review: iBook Author isn’t just an ebook authoring tool
[Note: Shortly after I posted this, I edited it to remove a rant I had that I've since discovered was misinformed. I've explained it at the bottom of the post.] Apple introduced an incredible product today called iBooks Author. Apple describes … Continue reading
Posted in apple, iPad, publishing, review
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Perfectionism Schmerfectionism
One of the things we were led to believe in 2011 was a myth about Steve Jobs being a perfectionist. This myth was given a free pass by everyone from The New Yorker on down. In reality, his perfectionism, while … Continue reading
Posted in apple, iPad, iphone, ipod
3 Comments
The Kindle Fire vs. the Apple iPad isn’t really a vs.
Starting this week, customers start receiving the new 7″ touch-screen Android device from Amazon called the Kindle Fire. As with anything that suggests a company could challenge Apple in a market it dominates, I predict you will be subjected to … Continue reading
Posted in amazon, apple, iPad, kindle
4 Comments
Book Review: Steve Jobs by Walter Issacson
[Note to reader: If the word asshole offends you, stop reading now. Also, this post is about three-times longer than my typical post and only slightly shorter than the book I'm reviewing.] Open Walter Issacson’s book, Steve Jobs, to any … Continue reading
Posted in apple, books
2 Comments
These Kindle Fire children’s books are not just ebooks, they’re apps
When the Hammock children, both now over two-decades old, were brand new, they were never more than a few inches away from an Eric Carle book. (The Very Hungry Caterpillar* is likely the book I have read out-loud more times … Continue reading
Posted in amazon, books, iPad, kindle, publishing
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Competition is good: Bring back the iRex
This post is for those among the 12 people who read this blog who heard about the new Kindle Fire* by reading it in your local daily newspaper and who are likely seeing this about a week after it was written, … Continue reading
Posted in amazon, apple, iPad, kindle
3 Comments
Thoughts on Steve and the future of Apple
Steve Jobs resigned today as Apple CEO . This comes as no surprise to those who have closely observed Apple and Jobs since 2004 when he first announced he had pancreatic cancer. But perhaps because of the mystery that has, … Continue reading
Posted in apple, appreciation
3 Comments
It’s the words and photos, not bells and whistles, that make reading-media work
If I had time, I’d write a post that would reflect on what Patricio Robles says here and what Khoi Vinh said here. Short version (and, with apologies, some inside baseball): Condé Nast’s most successful magazine iPad app is the … Continue reading
Posted in iPad, magazines
3 Comments
Apple kills Kindle App’s link to Amazon.com, here’s what you can do to create your own
If you’re just now joining this on-going story (a tale from the farce genre), you may be wondering why such the big deal over Apple making Amazon remove from its Kindle App (iOS version) a link to the web-based Amazon.com … Continue reading
Posted in amazon, apple, iPad, kindle
4 Comments
Everything’s awesome, nobody’s happy
Over the past couple of weeks, I’ve been thinking about that now famous (iconic? seminal?) appearance by comedian Lewis C.K. (what’s with that name?) on Conan O’Brien’s show (the NBC one) in which he captures the zeitgeist of the current … Continue reading
Posted in apple, google, internet
5 Comments
Give away the coloring book, sell the crayons
This is a lesson for marketers. Here are two new products. The people who came up with the ideas (virtually, the same idea) recognized opportunities where others may have seen only threats. As noted, they are both, in many ways, … Continue reading
Posted in iPad, marketing
2 Comments
More great news about Goldilocks non-fiction
[credit] It’s somewhat ironic that “short” and “long” are both being used to describe a length of non-fiction writing that I believe will change book and magazine publishing as significantly as anything we’ve seen since Amazon.com first came online. “Long” … Continue reading
Posted in amazon, iPad, kindle, media, publishing
2 Comments
My guess is that Apple’s App Tax got Choked in the Legal Library by Professor Amazon
On the Peter Kafka post at All Things D, the headline reads, “Steve Jobs Blinks! Apple Backs Down on App Subscription Rules.” I’m guessing that Steve Jobs blinked, but only after the “invisible hand of the market” choked it (the … Continue reading
Why it might be okay to whistle past the graveyard with Instapaper’s creator
There are several ways to interpret how Marco Arment, creator of one of my favorite omni-platform application/apps, Instapaper, responded to the “Reading List” feature announced by Steve Jobs on Monday. It will be included in the next version of Safari … Continue reading
Posted in apple
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I wonder what young Jann Wenner would say
When I read this Ad Age interview with Jann Wenner, I thought of all the iconic photography of him from the late 1960s and early 1970s, much of it shot by Annie Leiboviz. Click on that photo of he and … Continue reading
Posted in iPad, magazines, media
3 Comments