Category Archives: appletv

Bonnaroo streaming to my TV thanks to YouTube, Apple, Dell, Intel, Samsung and my Couch

Posted on Friday, June 8, 2012 by Rex Hammock

Look at that photo on the left. You are looking at the future. Well, actually you are looking at the present. Or, at least it was a “live stream” when I photographed it an hour or so ago. Technically speaking, … Continue reading →

Posted in appletv, google | 2 Comments

How to tell if the Apple TV Deux Over is still just a hobby

Posted on Thursday, September 2, 2010 by Rex Hammock

This 2007 commercial for the Apple TV was the low-point of Apple advertising. However, very few people saw it. Two years ago, I wrote the following about the Apple TV: “I don’t believe the problem with the Apple TV is … Continue reading →

Posted in advertising, appletv | Tagged | 5 Comments

Creative Face-off: Chiat/Day vs. an 18-year-old student

Posted on Friday, August 22, 2008 by Rex Hammock

A few weeks ago, I wrote that the Apple TV‘s failure to succeed in the marketplace was (and I couldn’t believe it myself) more a failure of Apple’s marketers and Chiat/Day’s advertising than one of technology and product features. As … Continue reading →

Posted in advertising, apple, appletv | Tagged | 2 Comments

Don Draper to Apple: The Apple TV is not a wheel, it’s a carousel

Posted on Friday, August 1, 2008 by Rex Hammock

“Technology is a glittering lure, but there is the rare occasion when the public can be engaged on a level beyond flash if they have a sentimental bond with the product.” – Don Draper, creative director, Sterling Cooper I’ve buried … Continue reading →

Posted in advertising, apple, appletv, marketing | Tagged , , , | 5 Comments