Category Archives: appletv

How to tell if the Apple TV Deux Over is still just a hobby

Posted on Thursday, September 2, 2010 by Rex Hammock

This 2007 commercial for the Apple TV was the low-point of Apple advertising. However, very few people saw it. Two years ago, I wrote the following about the Apple TV: “I don’t believe the problem with the Apple TV is … Continue reading →

Posted in advertising, appletv | Tagged | 5 Comments

Creative Face-off: Chiat/Day vs. an 18-year-old student

Posted on Friday, August 22, 2008 by Rex Hammock

A few weeks ago, I wrote that the Apple TV‘s failure to succeed in the marketplace was (and I couldn’t believe it myself) more a failure of Apple’s marketers and Chiat/Day’s advertising than one of technology and product features. As … Continue reading →

Posted in advertising, apple, appletv | Tagged | 2 Comments

Don Draper to Apple: The Apple TV is not a wheel, it’s a carousel

Posted on Friday, August 1, 2008 by Rex Hammock

“Technology is a glittering lure, but there is the rare occasion when the public can be engaged on a level beyond flash if they have a sentimental bond with the product.” – Don Draper, creative director, Sterling Cooper I’ve buried … Continue reading →

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Posted in advertising, apple, appletv, marketing | Tagged , , , | 5 Comments