Category Archives: apple

things about the computer company, not the fruit

How NOT to create an advertisement that will appear in a screen publication

Posted on Sunday, February 17, 2013 by Rex Hammock

During the early days of the web, it wasn’t unusual for a company to develop a website that worked only if someone used a specific browser. Land on that site using the wrong browser and you’d be instructed to download … Continue reading →

Posted in advertising, iPad, iphone | Tagged | Leave a comment

My predictions for the future of print magazines

Posted on Tuesday, February 5, 2013 by Rex Hammock

On the Hammock blog, a post I wrote was added this morning that outlines 14 predictions I have for print magazines. It’s rather long, but I felt the need to collect several threads into one post. Several of the themes … Continue reading →

Posted in advertising, Content Marketing, Custom Media, custom publishing, Customer Media, Hammock Inc., iPad, kindle, magazines, marketing, media, publishing | Leave a comment

Remember this article from the New York Times

Posted on Sunday, December 23, 2012 by Rex Hammock

The New York Times article ”Snow Fall:The Avalanche of Tunnel Creek” is being touted, and deserves to be, as a breakthrough in multimedia story-telling. As I am a consistent “linker” to the digital work of the NYTimes.com staff, I will add my … Continue reading →

Posted in blogs, magazines & journalism, design, iPad | Leave a comment

Marco Arment’s Master Plan to Revolutionize the Future of Publishing

Posted on Wednesday, December 12, 2012 by Rex Hammock

Actually, Marco, the developer of Tumblr and creator of Instapaper, says he doesn’t have a plan, nor is his new creation, The Magazine, a model for “how it’s done.” Quote: “A publication’s app should be designed and built with purpose and consideration. … Continue reading →

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HTML5 May be a Mistake for Facebook, But Not for Your Company

Posted on Wednesday, September 12, 2012 by Rex Hammock

A comment by Facebook CEO Mark Zuckerberg yesterday is being given a lot of coverage by the tech media. However, outside a specific context, for non-tech business decision makers, especially, the quote could be confusing — especially when interpreted to … Continue reading →

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