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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Category Archives: b2b
Google Adwords launches content marketing B-to-B effort aimed at advertising community
While the Google Adwords marketing team did not label it “content marketing” in announcing it, their new advertising industry news aggregation service called “Ad News” is a great example of what content marketing is all about: Marketing directly to your … Continue reading
Posted in advertising, b2b, content, Content Marketing
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This chart doesn’t fit into the current narrative
Friday Afternoon Pondering: Minonline.com is the source of the chart above that ranks the top performing publications (as measured by the number of pages of advertising) during the past quarter in the business-to-business vertical of marketing. … I can guess the theories: (A) Media companies are advertising aggressively because they have so much unsold inventory, (B) media companies are launching new properties and thus are buying more ads to promote them, (C) media companies are aggressively pushing the message that advertising in a recession is the mark of a savvy marketer, (D) none of the above, (E) all of the above. Continue reading
I’m confused. Is it the dawn of a new mass medium? Or death?
Earlier this week , Russell Beattie, in announcing he’s pulling the plug on his year-old startup, Mowser , that provides web publishers the ability to easily publish a light-weight versions of websites for mobile device web browser, declared, “I think anyone currently developing sites using XHTML-MP markup, no Javascript, geared towards cellular connections and two inch screens are simply wasting their time, and I’m tired of wasting my time, and went on to say: “The argument up to now has been simply that there are roughly 3 billion phones out there, and that when these phones get on the Internet, their vast numbers will outweigh PCs and tilt the market towards mobile as the primary web device. … Let’s face it, you really aren’t going to spend any real time or effort browsing the web on your mobile phone unless you’re using Opera Mini, or have a smart phone with a decent browser – as any other option is a waste of time, effort and money. Continue reading
PaidContent vs. TechCrunch? Why the “vs.”?
Why is there a “vs.” between the names of the two companies in this headline? PaidContent vs. TechCrunch: Two Visions of Blogging’s Future. Remind me in what way the two companies compete? Advertising? Readers? Their vision? Huh? They don’t even … Continue reading
Using Flickr to archive Internet ephemera
Earlier tonight, I was curious how different business news websites were covering the breaking story of the JPMorgan Chase acquisition of Bear Stearns. As there are now plenty of heavily-staffed business news websites that represent traditional magazine and newspaper companies, … Continue reading
Posted in b2b, blogging, breaking news, internet, magazines, media
Tagged blogging, internet
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The simple question a good business-to-business transaction story answers: Why?
A long-standing complaint of mine with business-to-business media is that too often they focus their coverage on the transactions of business rather than leading readers to a deeper understanding of more critical issues related to their industry. Don’t get me … Continue reading
Posted in b2b, media
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Future of Business Media Conference
I’m taking notes for a later round-up post, but I’m not “live blogging” the Future of Media conference I’m attending. However, Ashkan Karbasfrooshan of WatchMojo.com is live blogging. Obviously, the gang from PaidContent.org are also convering it. I’ll be posting … Continue reading
What is the Future of Business Media?
Next Tuesday I’ll be in New York for the Future of Business Media conference organized by PaidContent.org. (More info here, including the stellar lineup of panelists). At the conference, I’ll be joining PaidContent.org executive editor Staci Kramer in moderating a … Continue reading
Posted in b2b, magazines, media
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Professional bookmarking
Today, a Nashville-based company, ConnectiveHealth, launched a professional bookmark organizing and sharing tool for physicians called “PeerClip.” Before leaving for San Francisco and the Health 2.0 conference where it was unveiled, ConnectiveHealth’s CEO (and my Nashvile/B2B publishing friend), Scott McQuigg, … Continue reading
Posted in b2b, conversational media
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Why Mediabistro.com’s sale is a big deal for B2B ‘conversational media’ ventures
I typically do not blog about media transactions, however I wanted to explain why I believe the purchase of Mediabistro.com by Jupitermedia, as reported in the New York Times is very important to two types of readers of this weblog … Continue reading
Posted in b2b, conversational media
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As the (PC) world turns
The Wired Blog Epicenter has published an internal email from IDG president Bob Carrigan announcing that Harry McCracken has been reinstated as editor-in-chief of PC World. As blogged last week, McCracken resigned recently following a conflict with his publisher, Colin … Continue reading
Where I’m not
Due to some personal commitments, I’m not at American Business Media’s annual spring meeting, so it’s nice that Tony and the Folio: crew are blogging it.
Posted in b2b
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Selling stealth advertising links embedded in editorial is unethical – why is that hard to understand?
Paul Conley updates his efforts to educate publishers on the obviousness of why paid links within editorial text should not be sold under any conditions. Bill Mickey at Folio: helped push the story along by clarifying the punctuation of an … Continue reading
Colin Crawford responds
Over the years, except when I or a friend are directly involved, I’ve made it a practice of not blogging about the coming-and-going of magazine people or, for that matter, most of the launching and closing, and buying and selling … Continue reading
Paul Conley is mad as hell at Ziff Davis for embedding text ads in news articles
Paul Conley shares my belief (or, more correctly, I share his) that text within the body of a news article should not be hyperlinked to advertisements. Paul has long been the leading opponent to this practice among the small group … Continue reading
Posted in advertising, b2b
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