Category Archives: b2b

Posts related to business-to-business media and marketing.

The simple question a good business-to-business transaction story answers: Why?

Posted on Wednesday, January 30, 2008 by Rex Hammock

A long-standing complaint of mine with business-to-business media is that too often they focus their coverage on the transactions of business rather than leading readers to a deeper understanding of more critical issues related to their industry. Don’t get me … Continue reading →

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Future of Business Media Conference

Posted on Tuesday, October 30, 2007 by Rex Hammock

I’m taking notes for a later round-up post, but I’m not “live blogging” the Future of Media conference I’m attending. However, Ashkan Karbasfrooshan of WatchMojo.com is live blogging. Obviously, the gang from PaidContent.org are also convering it. I’ll be posting … Continue reading →

Posted in b2b, media | 1 Comment

What is the Future of Business Media?

Posted on Friday, October 26, 2007 by Rex Hammock

Next Tuesday I’ll be in New York for the Future of Business Media conference organized by PaidContent.org. (More info here, including the stellar lineup of panelists). At the conference, I’ll be joining PaidContent.org executive editor Staci Kramer in moderating a … Continue reading →

Posted in b2b, magazines, media | Leave a comment

Professional bookmarking

Posted on Thursday, September 20, 2007 by Rex Hammock

Today, a Nashville-based company, ConnectiveHealth, launched a professional bookmark organizing and sharing tool for physicians called “PeerClip.” Before leaving for San Francisco and the Health 2.0 conference where it was unveiled, ConnectiveHealth’s CEO (and my Nashvile/B2B publishing friend), Scott McQuigg, … Continue reading →

Posted in b2b, conversational media | 1 Comment

Why Mediabistro.com’s sale is a big deal for B2B ‘conversational media’ ventures

Posted on Wednesday, July 18, 2007 by Rex Hammock

I typically do not blog about media transactions, however I wanted to explain why I believe the purchase of Mediabistro.com by Jupitermedia, as reported in the New York Times is very important to two types of readers of this weblog … Continue reading →

Posted in b2b, conversational media | 5 Comments