Category Archives: books

The Hammock 20th Anniversary Guides to Content that Works

Posted on Tuesday, November 15, 2011 by Rex Hammock

As I’ve mentioned before on this blog, this year marks the 20th anniversary of Hammock Inc., the company that provides me the keyboard on which I type these blog posts. Since I don’t blog a lot about what we do … Continue reading →

Posted in books, content, Content Marketing, Custom Media, custom publishing, Hammock Inc., Hammock Publishing, marketing, media, publishing, shameless self-promotion | Leave a comment

Book Review: Steve Jobs by Walter Issacson

Posted on Sunday, November 6, 2011 by Rex Hammock

[Note to reader: If the word asshole offends you, stop reading now. Also, this post is about three-times longer than my typical post and only slightly shorter than the book I'm reviewing.] Open Walter Issacson’s book, Steve Jobs, to any … Continue reading →

Posted in apple, books | 2 Comments

The book that launched a thousand spoilers

Posted on Sunday, October 23, 2011 by Rex Hammock

Sometime during the next few hours, readers will be able to start downloading the biography, Steve Jobs, by Walter Issacson, the most anticipated new book since, well, whatever the name of the last Harry Potter book was. While I didn’t … Continue reading →

Posted in books | 1 Comment

These Kindle Fire children’s books are not just ebooks, they’re apps

Posted on Tuesday, October 11, 2011 by Rex Hammock

When the Hammock children, both now over two-decades old, were brand new, they were never more than a few inches away from an Eric Carle book. (The Very Hungry Caterpillar* is likely the book I have read out-loud more times … Continue reading →

Posted in amazon, books, iPad, kindle, publishing | Leave a comment

Why Jon Meacham’s ebook is better because he’s no longer at Newsweek

Posted on Tuesday, May 10, 2011 by Rex Hammock

Former Newsweek editor Jon Meacham, when not writing cover essays for Time magazine, is now an executive vice president at Random House. Today, Meacham and Random House released something that I, as both a reader and professional magazine-geek, believe is … Continue reading →

Posted in amazon, books, kindle | Leave a comment