Tomorrow (Friday, April 27), whoever owns the URL Rex.com will be selling it for at least $395,000 . There are plenty of potential buyers as several companies around the world have that name: an airlines , a healthcare company , a chain of appliance stores , a photo agency , bars, wine and another wine , hotels , lard, I could go on. I placed a $500 bid on it a few years ago, so I guess that’s why I received an email letting me know about the auction. I won’t be placing a bid as it is $394,500 over my budget.

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Megan Goodchild just emailed me to ask if I’d ever heard of the rex , "a Front Row compatible infrared remote control that can be stored in the ExpressCard/34 slot of a MacBook Pro." Answer: no.

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Brand Rex update: (What Murfreesboro blogger Rex L. Camino said ) "I finally got to apologize to Rex Hammock for the use of the name "Rex," but he didn’t seem to mind. However, we began discussions about a class action lawsuit against Rex Noseworthy of the Nashville City Paper." (Photo: Rex & Rex .)

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Brand Rex sports marketing: During tonight’s Game 1 of the Stanley Cup Finals , perhaps you noticed the Brand Rex sign positioned strategically for plenty of on-air time. Well, okay, so you didn’t. However, I did, despite the fact that I watched, at most, about 45 seconds of the game. As the sign merely says "Rex Rex," it took me a few minutes to Google out that it refers to Rex Healthcare’s "Rex Emergency Response Team" . (Which, should not be confused with the Rexblog Emergency Response Team.) So as a public service announcement, I’d like to warn any of you who may watch some of the Stanley Cup finals that when you see that sign at the RBC Center, please do not think of the rexblog. I’m not spending any money on that sponsorhip and it wouldn’t be fair for you to think of the rexblog and not the folks spending gazillions of dollars to promote Brand Rex. So, once more, please don’t think of the rexblog when you see that sign. I mean it. And for that matter, don’t think of Rex Sorgatz’ blog either.

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Rex is ready for any emergency. Are you a Ready Kid? Alright, kids. Every day you get your homework done, get to music or sports practice on time, and plan where and when you’ll meet up with friends. But how do you get prepared for an emergency like, say, a threat to the security of the U.S. homeland? Rex the mountain lion and the whole mountain lion family are here to help . By the way, Rex is Rory’s dad and Purrcilla’s husband . He is an explorer who loves taking his family on adventures! An all-around athlete, he stays in great shape by climbing rocks and trees, swimming across rivers, and running through the forest and plains. Rex the mountain lion is now also the official mountain lion of Brand Rex .

(Thanks Mark Dunn)

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Rex, the Bomb Sniffing Dog

Breaking "Rex" news: I had decided to skip watching the State of the Union Address (I was going to catch the blogosphere highlights film) when I learned that "Rex the Bomb Sniffing Dog" will be sitting with the First Lady . I now have decided to watch the speech so I can blog this significant Rex-related event. Developing.

Background stories about Rex, the Bomb-sniffing Dog.

Okay, I’ve been watching this for 40 minutes and still no Rex. What gives?

Surely, we’re heading down the home stretch. Every cause, every issue, every interest has been mentioned. The President is waxing about confidence and blessing America. But still, nothing about Rex, the Bomb-Sniffing Dog. What does this say about the state of the union?

Perhaps Rex wasn’t mentioned by the President because he was busy sniffing Cindy Sheehan ?

Did anyone actually see Rex? I guess I wasn’t watching closely enough. According to Mark Memmott who blogged the speech for USA Today , Rex was supposed to be sitting two rows above the First Lady.

Perhaps the governor of Virginia will mention Rex in his response. He starts off by saying he was a missionary, but I can tell this is heading nowhere near a bomb sniffing dog.

Nick Gillespie is also asking : Have they showed the dog yet?

I’m signing off from the dog watch.

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News from the world of Brand Rex: I was saddened to learn that a 55-year old company in Miami, Fla., named Rex Art is shutting its doors .

Quote:

Rex Art, in business for 55 years and once one of the largest art supply retailers in the southeast, will close the store on Christmas Eve. For good.

When I saw that item, I thought I was going to have to alert Rex Sorgatz and start a protest or something. However, I am happy to report the rest of the story:

Luckily, most of Rex Art’s 15 employees will keep their jobs. That’s because Lonny, 37, and Katrina, 34, will continue to run their Internet business, www.rexart.com .

(rexblog flashback: Brand Rex )

Update: Rex Sorgatz just sent me this link to his Flickr set of Rex signs . I’m inspired. Look for the flickr tag "rexbrand" coming soon.